Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone!According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership’s vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels.
The landscape gets more complicated when you add emerging technologies into the mix. Just look at how AI in marketing is developing in an extraordinary way, activities, or how new technologies, like Google’s Search Generative Experience, might change how we do search marketing.
However, successful marketers understand middle east mobile number list that while branding, features, and formats inevitably change across digital tools and platforms over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace.
Keeping up to speed is about having the skills in place to adapt while keeping on top of changes and developments to create opportunities where and when you can.
Develop a marketing strategy
Before we look at the most effective ways to keep up-to-date the four horsemen and your skills relevant, you need to have a digital marketing strategy that will inform and support all your marketing activities.
An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have a positive business impact.
There are many benefits to having a digital marketing strategy. These include ensuring you:
- Improve efficiency
- Gain insights
- Boost productivity
- Know your audience
- Increase ROI
When it comes to creating a strategy, research is crucial. You au cell numbers need to understand the business objectives, the target audience, the outcomes of the research, and include any key questions you want answered.
Following that you can use a strategy action plan to set out timelines, budgets, goals, tactics, channels, KPIs, etc. With a strategy in place, you will have a great basis to work from and can adapt your tactics, budget and goals if things change.
Ultimately the pace of digital marketing can be unforgiving, so be prepared to pivot and adapt if circumstances change, but use your strategy as a blueprint you can return to for guidance.
Now you’ve got to grips with the fundamentals of creating a strategy, let’s look at useful resources to keep on top of trends and developments in the world of digital marketing.
1) Newsletters
With the ubiquity of social media and other digital channels, some companies question the necessity of newsletters. But with the demise of cookies and the increased popularity of platforms like Substack, being able to communicate with and influence your customer base via email is essential.
There are some successful newsletters out there that can be a mine of information for marketers such as:
- The Daily Carnage
- Digiday
- Convince and Convert ON
- The Morning Brew
- Neil Patel
- Google Think
- Marketing Dive
- Search Engine Land
- Really Good Emails
- The Mention Memo
- hi, tech from Clark Boyd
- TLDR tech newsletter
- The Rundown AI
Never underestimate a good newsletter, it can inspire what you most need – and best of all, it arrives in your inbox with no effort!
