In today’s digital world, understanding user behavior is essential for any business striving for online success. 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app.
These metrics are crucial for refining your strategies, improving the user experience, and ultimately driving conversions. GA4 provides a complete picture of where your customers come from, how they landed on your website, and what they do when they get there.
Read More: What is GA4 – And Why Is It Important?
11 Key Metrics to Track in
Many Universal Analytics (UA) metrics are still part of GA4, but a few phone number library have evolved along with the platform. Here are the most important metrics to track in the new and improved GA4 dashboard.
1. Users
In Universal Analytics, there were only two User metrics. In GA4, there are three User metrics:
- Total Users – The number of unique individuals who visit your website within a specified time. This metric helps you understand the potential market and track the growth or decline of your user base.
- New Users – The number of first-time visitors to your website within a specific period. This metric helps you measure the effectiveness of your marketing campaigns in attracting and active listening: collect insightsactive listening: collect insights engaging new audiences.
- Active Users – This is one of the most important new metrics in GA4. It tracks the number of users who visited your website or app and had an engaged session (we’ll define that later).
2. Pageviews
Pageviews are the total number of times visitors see a specific page on your website. Every time a page loads, GA4 logs it as a pageview. Five pageviews by the same person during the same period equals one session. GA4 combines website and app views.
The number of pageviews provides insight into which pages are frequently visited and how users navigate through your site. What kind of content appeals most to your audience? This metric helps you answer that question.
3. Sessions
Sessions help you evaluate the overall traffic and engagement on your website. It allows you to analyze what users do when they arrive and how effectively your content keeps them engaged.
A session is recorded from the time someone enters your site until they exit. A session may also end after 30 minutes of user inactivity, but there is no limit to how long a single session can last.
GA4 also tracks engaged sessions, which consist of sessions with uae cell number two or more pageviews – or when a user spends more than 10 seconds.