From this moment on, you The Art will see authors creating content of immense quality or that contribute something fresh and new. to the sector (as happened last week with the nanonichos post , which was a complete success). I myself am going to resume publishing content strongly and we are going to enter a new stage of creating SEO content, but while I continue to think about my future and whether it makes sense to continue doing the same thing for 7 years or not (although whatever) we come this week to give it our all again. As we have been doing every week in my appointment with you, reader. We begin. A few months ago, a well-known SEO in Spain published a case study on how Decathlon had improved its local positioning .
Going to enter a new stage The Art of creating SEO content
The article said that Decathlon, those people in the Hotmail Email List blue vest, had multiplied the visibility of their stores thanks to a groundbreaking strategy. Many people involved in local SEO, including myself, did not find it so groundbreaking… Because the case study consisted of putting keywords in the Google My Business tags. In case you don’t know anything about local SEO, this is like saying that you have ranked a website only by meta keywords. Or that your car runs on tap water. Or that you have thought about it very hard and Google has put you first.
Because the case study consisted of putting keywords in the Google
But that wasn’t what caught my attention AWB Directory the most: What was really striking were the comments, likes and tweets of many people in the sector surrendering at the feet of the case study. With that article and its reactions I realized something that could already be suspected: <palo> Many SEOs in Spain know how to use local SEO a bit . </stick> Another algorithm, with other ranking factors, another way of searching and even another SERP are still not enough for the majority to still think that spending ten minutes on the Google My business listing is doing local SEO. The reality is very different.