Link obfuscation what is it for and how to do it in WordPress and PrestaShop?
Do you know what obfuscating a link is and what it is for? In this complete guide we are going to explain to you all the different uses that applying this technique can have within your SEO strategy. In which cases it is most appropriate to do so and, above all. How we can carry out this obfuscation in WordPress or PrestaShop. And, depending on the CMS with which we have created our website. This process must be carried out in one way or another. Don’t worry though, because as you will see throughout this article, in no case will it be too complicated for you to do so. But, before starting. Since you probably do not understand exactly the meaning.
What is link obfuscation and what is it for?
Obfuscating a link or masking it is the action by which we try to prevent Google from detecting the existence of a top people data link within our website. To prevent it from causing us to lose Link Juice (authority) and so that the search engine does not waste time tracking it and improve our Crawl Budget . What we usually do is avoid using the typical <a href code , so that when it reads the source code. Google cannot detect that it is a link. To understand this concept, I must clarify that the construction of a link in HMTL is always usually constructed. Basically, in this way every time Google sees something like this. It detects it as a link, regardless of whether it is an internal one.
Why obfuscate a link and when should we do it?
In general terms, when we perform this action. What we are looking for is that Google does not read that ” <a href ” in HTML code that makes Google identify that it is a link AWB Directory and therefore distribute juice to it. What we want is for users to still be able to click on that area. But for Google not to detect it . To do this, something that can be done is to generate a <div> or <span> layer that is NOT detected by Google as a link, and through javascript, jquery, etc., when the user clicks on that area, they are taken to the URL that we want. In this way, for the user we do not lose “functionality” and for Google we are sending the linkjuice of the links to the areas.
