This has not always bee

This has not always bee

Do you know the story of one of the most famous bars in the world, famous for its payoff linked to the idea of taking a break? Let’s find out together in this article. BY GIORGIA CESTARIOLO COMMUNICATION KitKat Table of Contents How the most famous chocolate bar in the world was born From chocolate crisp to KitKat KitKat goes Blue “Have a break”: a strategic use The mystery of the hyphen Don’t feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly What is the story of one of the most famous bars in the world, sold in 80 countries and with a payoff known to all as “Have a break, have a KitKat”? Take a break and read this article to find out more about the KitKat brand.

Began to sold in its current form

How the most famous chocolate bar in the world was born First of all, you Sweden Phone Number Data should know that the KitKat (or the KitKat depending on your school of thought) has not always had the iconic bar shape. At its birth in the United Kingdom – 1911, it was market as a box of chocolates. Only later, in 1935, did it change shape. The anecdote this change is interesting: it is said that it was an employee of Rowntree’s, the British confectionery company that create KitKat, who suggest creating a hunger-busting snack that  easily carried to work in a backpack. From this request

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From chocolate crisp

In bars, and initially with the name “Chocolate Crisp”. via Logos World And AWB Directory from that moment. Its consistency also changed In fact. To make it more accessible, Rowntree’s used the wafers together with the chocolate. So as to keep the price below that of a bar of pure chocolate. An innovative product emerged In which the wafer changed the sensorial experience of eating chocolate Making it more “crispy”. to KitKat Have you ever wondered how the name KitKat came about? Let’s go back to the seventeenth century. It is to that the name is inspire the “Kit-Cat Club” A London cultural club born in the 18th century and also frequent  company employee.

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