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The data shows a clear distinction between customer trust in companies in general and trust in companies that use AI. While 76% of customers trust companies to make honest claims about their products and services , only 57% trust companies to use AI ethically. This is surprising because 68% of customers say that advances in AI make it more important for companies to be trustworthy.

AI make it more important for companies

This puts the onus on brands to demonstrate that generative AI can be top industry data used responsibly. Brands are trying to take advantage of Generative AI : it has the power to transform marketing, commerce, sales and customer service with automatically generated content, conversational interfaces, smarter chatbots and much more.

Demand a judicious approach

Your customers, however, demand a judicious approach AWB Directory to adopting technology, based on security and ethics. “ Ethical AI is a pressing concern for our customers and our customers’ customers,” said Kathy Baxter, Principal Architect, Responsible AI & Tech at Salesforce . “Doing it well requires an ethics-focused approach.

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