Web design is a crucial component in building a brand’s digital identity. Contrary to what many people think, it is a complex and, above all, multidisciplinary process telegram database email list  that includes various aspects, from purely aesthetic to functional ones, aiming to create an optimal user experience (UX).

Therefore in a very broad

Sense and contrary to what one might think, web design is not just about graphics but includes various elements: from information architecture, which organizes and structures content in a logical and intuitive way, to interface telegram database email list  design (UI), where the selection of colors, typography, and the use of images and icons play a fundamental role in the user experience and in transmitting the brand identity.

Another essential element is responsive design, which ensures that the site is easily accessible and usable on a wide range of devices, from desktops to smartphones, maintaining coherence and functionality. The fact that today there can be no web design that is not designed to be responsive, outlines an approach that is no longer “mobile-first” but practically “mobile-only”. And we haven’t even talked about SEO yet, which, although it may seem like a technical aspect unrelated to design, directly affects the content, the structure of the site, the loading speed, influencing the user experience.

In short web design telegram database email list

Extends far beyond the purely aesthetic aspect, profoundly influencing the user experience (user experience or UX), the perception of the brand and, consequently, the success of the site. That’s why it’s important to talk about it.

Web design: definition and why it’s important
Web design combines elements telegram database email list  of visual graphics, user interface  telegram database email list optimization and overall user experience to provide websites that not only look attractive, but are also functional, easy to navigate and optimized for search engines.

This discipline is fundamental

Because the design of a website directly affects the image of a company or brand, the user experience and therefore the satisfaction of the user and the ability of a site to convert visitors into loyal customers or followers.

Good web design improves accessibility and usability, contributing to  telegram database email list a better user experience that directly impacts the perception of the brand (brand experience) and directly on positioning.

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That is the fact

Of “having a site” is obviously no longer enough. You need a site that  telegram database email list meets certain standards, loads quickly, can be found by users searching on Google, takes users to the right pages according to their navigation objectives. How can you control (before) and measure (after) all these aspects?

The answer is simple, you need different how to create a website in switzerland  professional figures. There is no expert in everything (if there is, I don’t know one): each aspect of web design is a different job, which requires years of experience and studies. A professional may be able to talk about different aspects but can hardly deal with them all with high professional standards. Precisely because designing a site, doing SEO (done well) or studying user experience are completely different jobs.

This is why digital communication

The importance of user experience (UX) in web design
User experience is everything. For several reasons.

The first is that a good navigation  telegram azb directory database email list  experience helps the user achieve their goal.  Whether it’s buying something, getting information, finding a place, it doesn’t matter: the issue is telegram database email list that when a user ends up  on your site, you’re not there to tell them  what to do, they have to figure it out on their own.

Now.

Users are generally telegram database email list

distracted and are convinced they have little time. The result is that they want to have everything, right away. A small difficulty in the navigation path can stop the process, make them give up and take them to another, better organized site.

But we worked hard and wasted a lot of time to bring those users to our site, it would be a shame to lose them in the last mile. This applies both to the organization of the content but also to more objective elements such as loading speed.The answer is simple, you need different professional figures. There is no expert in everything (if there is, I don’t know one): each aspect of web design is a different job, which requires years of experience and studies. A professional may be able to talk about different aspects but can hardly deal with them all with high professional standards. Precisely because designing a site, doing SEO (done well) or studying user experience are completely different jobs.

2 examples

According to research conducted by Google*, if loading from mobile devices exceeds 3 seconds,  telegram database email list over 50% of users abandon the page
If Amazon slows down page loading by 100 milliseconds (one tenth of a second), it is estimated that it

could lose up to 1% of its turnover telegram database email list

A well-designed and easy-to-navigate website can therefore positively influence user interaction with the site itself. User experience is about creating an intuitive experience for users, offering simple and accessible navigation. A good web designer takes into account the needs of users and works