How to create a website in Switzerland

Creating a website in Switzerland  is no more complicated than in any other European country. That said, the country has some particularities that it is good not to ignore when you are French for example and you arrive very recently with habits imported from another type of market. All the difference will be in the content and your ability to target your audience exactly. Your challenge in creating a website in Switzerland will lie in knowing the culture of the country well and highlighting your image on your home page.

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Create a website in French-speaking Switzerland

Most of the time, the company you work for has a very local market, if you speak French, it will certainly be French-speaking Switzerland. This market represents a little over 2 million people, the size of a large French metropolitan area. . In addition, the cultural differences between cantons are very different. It is a bit like speaking indifferently to Marseillais and Parisians. This is unlikely to work perfectly!
For these reasons, an in-depth study of your market will be necessary and will require a good knowledge of the different cultures that make up this beautiful country that is Switzerland.

Check out this content if you want to know the in Switzerland!

Developing a marketing strategy

To create a website in Switzerland, as in other countries, you will need to dedicate time to studying your personas. Switzerland has a culture of consensus, which means that finding messages that allow you to stand out is good in theory, but more difficult to achieve in practice, so as not to offend sensibilities. Finally, contrary to what might seem intuitive, because of the common language, the culture is often closer to the Anglo-Saxon world, especially for business.

People

For those who know the country well, creating a website in Switzerland does not exempt the marketing team from a good analysis of its personas.
As always, this requires knowing the business culture in Switzerland, the roles, the country’s economic model and the forms of interactions in business.
You will pay particular attention to the verbatim. That is to say, the words that your targets might pronounce. It is always more effective to speak the same language as the people you are addressing.
To create your website in Switzerland, you will therefore have to pay close attention to the motivations, objectives and particular objections that you may encounter among people with the local culture. It is therefore preferable to call on a web agency that knows the market well.

Value proposition

To create a website in Switzerland, your marketing and communication strategy must be impeccable. As I said above, business is very often done in the Anglo-Saxon way. In addition, the economic market is very active and many companies are looking to position themselves in very competitive areas. It is a very profitable market, but at the same time extremely competitive.
Your value proposition and the messages that accompany it must be on target, otherwise your website and the offers it contains risk going completely unnoticed.

An industry email list is a crucial instrument for focused marketing, helping companies to efficiently connect with niche markets. Businesses may increase engagement, increase conversion rates, and increase industry email list sales by utilizing carefully selected contacts. Updated lists guarantee precision and pertinence, augmenting the effect of campaigns. In competitive marketplaces, spending money on a high-quality email list can greatly enhance outreach initiatives and fortify client connections.

The strategy would be to implement tools to enhance the offer.
The tactic would be to optimize performance through conversion.

 

Web design

UX design

Creating a website in Switzerland will have to meet a high requirement in terms of user experience. As stated above, the market is very competitive. In addition, and for several cultural and economic reasons, French-speaking Switzerland is seeing the number of its startups multiply, in particular thanks to the EPFL, and the race for the most engaging application, the website that converts the best is engaged in a fierce fight.

Your website will therefore have to be well thought out in its design, its navigation easy to use and the customer journeys will have to go straight to conversions. In this type of context, users have even less time to spend on websites that are not clear.

UI design

Switzerland has a rather unique design culture. You can find a fairly pronounced Bauhaus inspiration. In addition, Switzerland is the homeland of many renowned typographers who have left behind fonts that have traveled the world. To create a website in Switzerland, you cannot ignore the country’s graphic culture.

Another characteristic inherited from the Germanic world is the attention to detail and perfection.

Your website must therefore offer an impeccable graphic design.
Spend time refining the small details that give the impression of a beautiful craftsmanship. Keep in mind that Switzerland is the country of luxury watches, a field in which perfection is essential.

Customer Journey and Calls To Action

If your messages are well crafted and your value proposition is clear, even in times of crisis, Switzerland remains a country with strong purchasing power and people who like to get straight to the point. It can therefore be relatively easy to convert a visitor into a prospect as long as your CTAs have a well-defined meaning and the customer journey is coherent.

So, to create a website in Switzerland, think carefully about the design of your conversion funnel. Go from the emotional to the specific, highlighting the advantages of your solution. Switzerland is a country where trust is the cement of interpersonal relationships, do not let visitors doubt the solidity of your offers!

As part of the creation of an eCommerce with Prestashop, Magento or Woocommerce, consider implementing local payment solutions, in particular payments by Twint and the Postfinance card.

Optimized domain name: Exact Domain Match!

The domain name is what will allow your site to be identifiable and distinguishable in the eyes of Internet users. The choice of a domain name will be of great importance in the digital image of the brand, because it is the first element that the visitor will remember.

When you arrive at this stage in the creation of a professional site, consider opting for a domain name that is easy to read, so that it is easily memorable. This will greatly promote the communication of your brand by word of mouth and its referencing in search engines.

The extension of your domain name will depend on the current and future needs of your brand. Choose one that gives an indication of your activity or your geographical location. In the case of creating a website in Switzerland, it is preferable to choose the extension “.ch” to optimize SEO at the local level.

You can go even further by using a domain name that already contains the keyword of your industry! This is called the Exact Domain Match (EDM)! For example, if you sell tools for cabinetmakers, having a domain name called “toolsforcabinetmakers.com” will give you a boost in theof your website in this niche market!

Choosing the CMS that suits you

Today, it is no longer mandatory to have coding knowledge or to contact a web developer to be able to create a professional site. Many site creation software now exist to make your task easier. These creation tools are called CMS, “Content Management System”. These content creation software allow you to create, publish and manage the different multimedia of your website.

The content creations will be immediately visible on your screen. CMS will allow you to easily design a website, without necessarily having great technical skills in the field of IT. There are many CMS, so you will have to choose the one that seems the easiest to use and the most intuitive.

In addition, your site will have to be scalable because it will accompany you throughout your presence on the web. It is therefore necessary that you can modify your site without constraint, whether in its appearance or in its graphic charter.

There are several templates that act as pre-designed models for your site, this will allow you to have consistent graphic elements while saving you considerable time.

It all depends on the time you have and your goals! Creating a functional website can be done in a few hours, but you will have to put in the benin phone number resources work and put into practice all the elements that we have presented to you previously.

In addition, you may make mistakes during the stages of creating your website. This is why we advise you to call on a digital agency that offers a complete website editing offer to integrate all the technical elements that you need.

This way, less hassle for you and you will be sure to start on the right foot, particularly in terms of user experience and natural referencing (SEO). These services take into account all the technical and marketing elements that you need to create an effective website that generates traffic and turnover!

We detail all of these details and an approximation of the in this complete guide.

CMS Builder / Owner VS open source CMS

Whether through a CMS or a Website Builder. The longest step will be the development of the site because you must be able to convert your model into a language that the browser can understand.

Open source: available for access, at no additional cost. Without restriction. Anyone can modify and redistribute it freely. It does not limit the content that can be presented. Example: Wikipedia

These advantages: they have a larger community, they are free and the support provided by the community is also free. They most often a complete list of unit phone numbers  have many plugins. Developed by the community, which can compensate for certain shortcomings or weaknesses. It is always possible to make them evolve.

These disadvantages: the publication of the code makes the CMS more vulnerable to attacks, the support, although free, is more risky since it relies on the goodwill of the community.
Proprietary CMS: which have been developed by agencies or companies internally.
These advantages: for equal quality, they are less vulnerable to attacks, support is provided by CMS professionals, so it is generally more targeted and precise.

These disadvantages: the user is dependent on the publishing company and its choices, it is often more difficult to change CMS from a proprietary CMS. The CMS can “die” if the company stops developing it, it will no longer evolve, and finally, it is often paid.

Your website must be flexible

That is to say adaptable to all types of devices, whether on a phone, computer or tablet, and compatible with as many browsers as possible. For example, if the user chooses to reduce the size of your web page on their browser, your site must be able to adapt to this change while keeping its basic structure.

There are more and more Internet users who consult the web from their smartphones, so it is essential to offer browsing comfort to these users and to maximize traffic to your site via the different channels.

A site that is not responsive represents a waste of time for an Internet user, because they will be forced to do several unnecessary manipulations to read its content. In most cases, Internet users quickly leave the site because of the lack of adaptability.

SEO: How to reference my website?

Many people have no knowledge about SEO despite having a website. They don’t know what to do when it comes to referencing their website, knowing that it is free.

Here are some tips:

• Meet the user’s needs
• Put yourself in the user’s shoes
• Use keyword generator software/sites (generate unlimited numbers): Ubersuggest, Keyword Tool, Keyword Planner
• Rely on keywords related to your activity
• Track keyword trends and your positioning in relation to them with calculation tools like Ranks
• Google works by country so it would be important to have a Swiss domain name “.ch”
• Use Google Analytics to analyze your organic traffic
• Optimize actions on the site (title tags, meta descriptions, content)
• Use links to increase traffic to your sites (internal meshing and netlinking)
• Use other websites to increase your notoriety with Google

To go beyond SEO, we offer this reading to help you in  and optimize your conversions!

Conclusion

But as a marketing professional, we imagine that this process has no secrets for you!