Maximizing Ramadan Marketing with Online Promotional Media are evolving along with technological advances. So it is no wonder that online promotional media are often used to market business products or services.
There are many options for promoting your business online, especially during special times of the year like Ramadan.
From the use of social media to paid advertising, all of these media can generate real profits for those who do it.
One of the business Marketing with Online Promotional Media
That can be used to reduce marketing costs during Ramadan is SEO .
Before discussing SEO further, check out the basic information about online promotional media and the right choices for business marketing during Ramadan.
With online promotional media, business owners can plan marketing strategies, implement those plans, and facilitate customer service.
This digital marketing strategy is increasingly used by business people. This is because the number of active internet users in Indonesia is also increasing every year.
Internet access available anywhere also facilitates the product marketing process without location or time constraints.
With the presence of Marketing with Online Promotional Media
media, sales activities during the month of Ramadan can be more optimal. Both from morning to night, all transactions can be done easily.
Marketing through this digital platform has advantages that cannot be obtained from offline promotions, such as:
Fet users search for information through search engines. By typing a search query , the desired information will be displayed on the search results page ( SERP ).
Not only informative content, searches on Google can also be aimed at things that are transactional in nature.Through Google search, users are able to get information about almost anything.
Adopting customized databases becomes crucial for companies trying to obtain a competitive edge in our more complex global economy as technology evolves at an unstoppable rate. By utilizing these specialized special database systems to their full potential and appreciating the profound impact they have on human lives, we may open doors to greater productivity and more satisfying experiences for everyone involved.
Here, Google becomes a container
That accommodates content from various sources from various business niches .In the process, Google also developed online promotional media to help businesses significantly increase their online presence in SERP.
Here are two types of media for business promotion that can be used on Google:
Figure 2: Google Business Profile display for online business actors
As a place of information for all search purposes, Google provides a place to meet the needs of business transactions in cyberspace.
Google Business Profile is a tool provided by Google to help business people manage and optimize their Business Profiles on Google.
The business identity displayed
here will be different from most website sources containing informative content.
In practice, Google Business Profile is integrated with Google Maps which is able to show the location of a shop or business operational area.
To display this data, completeness and aesthetic center website validation of the business profile is required. To do this, business actors need to complete the following data:
This Google Business Profile
open so consumers can leave reviews, add photos, ask questions, and answer questions.
To provide more complete information, Business Profiles may also be supplemented by information that Google takes from various sources.
As an online promotional media, Google Business Profile can benefit business people in the following ways:
Google Shopping is a Google tool used to advertise business products or services. To use it, you need a budget to advertise.
This online promotional media canada email lead from Google provides various campaign options . Here, the data displayed is in the form of product images, prices, and links to business websites.
By providing specific information related
In order for this online marketing promotion media to work optimally, business actors must first create a Google Ads and Google Merchant Center account.
Ads will appear in the “Shopping” section of the SERP when users enter keywords relevant to a product or service.
Optimizing Business Websites with Ramadan SEO Strategy
seo for online promotional media during ramadan
Figure 4: Overview of business website optimization with Ramadan SEO
The Ramadan moment needs to be utilized optimally to improve business performance through online marketing.
Therefore, business actors need
optimize their websites according to SEO strategies.
Search engine optimization , or SEO, is the activity of optimizing a website with the hope of increasing the website’s ranking in SERPs.
SEO is suitable for business people who are looking for online promotional media to market their products or services during Ramadan.
Online business promotion through SEO can be done if the marketing needs include the following:
SEO for Ramadan is a marketing
Strategy that is suitable to be applied to business websites as an online promotional media in this blessed month.
To help implement online business promotion strategies, you can use SEO services from experts in the field.
By using SEO services, business people can plan business promotion strategies during Ramadan in a measurable and objective manner.
Marketing strategies with SEO do not require advertising costs. In other words, optimization efforts only require more affordable costs compared to promotions using paid advertising.
SEO services can help increase
Website visibility which will make it easier for target audiences to find your business on search results pages.
The easier it is for your business to be found on Google, the higher the chance for your target audience to convert into consumers.
