JCDecaux announces that it has won a 10-year contract with ViaQuatro. Responsible for the management and maintenance of line 4 (Yellow) of the São Paulo metro, whose purpose is the advertising exploitation of this line. The marketing of advertising spaces will begin on October 1, 2022. JCDecaux already manages the advertising of lines 1 (Green), 2 (Red) and 3 (Blue) . With an audience of more than 4.5 million people every day. Thanks to the obtaining of line 4 (Yellow), with 11 stations and a route of 12 km. JCDecaux will become the most important advertising group in Brazilian subways and will reach 5.2 million passengers every day.
To achieve the highest international standards in external communication
The contract includes more than 120 industry email list large-format billboards and 385 digital screens on the subway platforms and corridors. As well as 747 monitors inside the trains. Taking into account the three metro lines in which it already operates, JCDecaux will manage a total of 686 devices and 584 digital screens in the São Paulo metro. JCDecaux recently launched its DOOH programmatic offering in the Brazilian market, and will soon extend it to its assets in line 4. So that advertisers can design DOOH campaigns with strong impact, based on data. They will thus have at their disposal a rich and varied advertising offer. Designed to strengthen its ties with everyday passengers in the largest city in South America.
JCDecaux in Brazil
JCDecaux has the largest national AWB Directory offer of Urban Furniture in Brazil . With more than 15,000 elements of street furniture strategically located in 10 large cities , including São Paulo, Rio de Janeiro and Brasilia, as well as in the North and Northeast regions. In addition to the main metro lines of São Paulo, JCDecaux also manages the advertising concession of the two most frequented international airports in the country : Brasilia (BSB) and Guarulhos (GRU). ViaQuatro is responsible for the management and maintenance of line 4 (Yellow) of the São Paulo metro. In Latin America, line 4 is a pioneer in autonomous driving systems. That is, without the presence of a driver on the train, which allows constant speed monitoring and offers greater safety and operational flexibility.
