E-mail Proves Its Effectiveness in Loyalty and Sales
At least for advertisers, e-mail marketing helps retain. Customers and stimulate E-mail Proves sales according. A study by the Direct Marketing Association ( DMA ). For 66% of the companies surveyed, email marketing promotions achieved An increase in sales, while 63% stated. That email was the most effective customer retention tool. On the other hand, only 37%. The public considers that it is a good system to attract clients. Likewise, respondents identify email as an efficient medium. Based on its cost: investing only 13%. Their marketing budgets, email marketing generated 15% of total online sales.
E-mail Proves The DMA's research titled
E-commerce Industry Report 2001-2002″ and executive data conducted in collaboration. With the Association for Interactive Marketing, was conducted among 700. US companies involved in direct and interactive marketing. JP Morgan Chase, Marriott Merck, Morgan Stanley Dean Witter, Nippon Life Insurance. Xerox Xpedite It has 80 offices among the 40 countries where it is present, including the USA, Australia, Belgium, Canada, France, Germany, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Spain, Switzerland, Taiwan, United Kingdom, etc.
E-mail Proves Short email and microsite
This is ideal for offers that require long text but AWB Directory are sent to prospects. Who might not be interested in reading too much. They will briefly learn about the offer (via email) and if they want more information they can access the microsite link. Email permission marketing company Canalmail has signed an agreement with Adverbo JPT Partners to work on developing personalized strategies for customer retention and loyalty. These two companies will offer their joint services to advertisers, combining knowledge of advertising strategies with that of marketing through email.