Discover Hidden Opportunities

Discover Hidden Opportunities

For example, Generation Z is almost twice as likely as Baby Boomers to switch brands to better align with their personal values ​​(21% vs. 11%), demonstrating the importance of brands exploring what drives decisions. of this group. “As brands find new ways to meet rising customer expectations, they must also take into account the diverse .

Commerce Cloud at software company

The ethical use of emerging technologies such as Generative AI will be a key indicator category email list of future success.» Customers reveal how demand for expertise can be met The stakes are high when it comes to delivering customer experience: 80% of customers say that the experience a company provides is as important as its products and services .

Customers reveal how demand

However, customer demands can be difficult to meet at scale : for example. 77% of customers AWB Directory expect to interact with someone. Immediately when they contact a company and 6 expect companies to understand their needs. as they change. Fortunately, there are several ways to improve customer experience at scale.

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