Click Bots And Fake Traffic Have Resulted In An Estimated $35 Billion In Damage To Advertisers
For years, this practice has been performed as a way to circumvent the system and suck money from internet advertisers.
This practice has become increasingly sophisticated year after year. A study by the University of Baltimore estimates that this type of fraud cost approximately $35 billion dollars in 2020 alone.
In this article, I’m going to talk about how these click-and-traffic bots work, the main types and how marketers can minimize damages.
What are PPC frauds?
In pay-per-click (PPC), advertisers pay for every click on their ads campaigns.
These advertisers can expose their telemarketing list providers products and services on various websites through the Google Ads Display network, Social Networks, place their website in the top positions of the SERP, among other ways.
A major challenge of this is that this pay-per-click is vastly evaded and it is estimated that fake users can account for up to 40% of all internet traffic.
Publisher and Affiliate Fraud
The blog owner registers for Google and releases several spaces on his website so that advertisers can expose their products and services. For each click AWB Directory made on ad banners, they will receive 68% of the amount paid by the advertiser for that click.
For this, it uses bots that pretend to be real people clicking on these ads, or hires people to perform these clicks on a recurring basis.