But how to capture contact information in the most appropriate and efficient way? This is what we will see now: Build forms Here we realize the importance of forms: fields that gather , segment and organize information about each individual who converts into a lead . It is mandatory that the form contains at least one field in which the lead fills in a means of communication (telephone, email or even a physical address) along with an identification (name, position or title).
Lead capture form In addition to these
Data such as age, gender, education… can be included here. Invest in email marketing When you capture a Latest database lead , you need to nurture their interest throughout the purchasing journey until closing the deal. One of the most effective ways to do this is through email marketing : periodically sending content that delves into the topics that your lead has shown interest in. Each stage of the purchasing journey will require a series of emails (which we call a “flow” or “sequence.
Still possible to create other fields
The success rates of an email marketing strategy tend to start high and then decrease over time. One of the most significant variables for these indicators is content relevance . In this sense, sequences must be designed with the aim of making the lead open each message with the expectation of finding new content capable of transforming their routine , thus increasing the chances of hiring your services and engaging them . When the lead decides to buy, it is your AWB Directory company that he will consume , as he has already had a relationship with it for a long time and trusts your authority.