Packaging is a container. In particular, packaging is what contains a product and can take different forms, typically based on particular transport or conservation needs or shape and materials of the product itself: for example a box, a bottle, a bag, a jar.
Today we start the article with a little test.
Do you recognize the brand linked to this packaging?
Importance of packaging
I would say it is quite easy. Why? Simply because, as in the case of McDonald’s, although the container of French fries was born as a purely functional object, over time it has become a real packaging, taking on characteristics and purposes also linked to communication, both of product and brand.
Packaging is in fact part of brand identity.
If we think about it, it makes perfect sense. Any brand, once each of us is in front of a shelf, has only one way of being seen and communicating the last mile information that helps us make a choice: packaging.
The pack therefore has a double function: it serves to protect the product and serves to communicate. Not only explicitly with writings, logos and colors but, for example, also through the material it is made of, its design or the style in which it was packaged.
What is packaging
definition and what is it for
Packaging is the set of materials used to contain, protect and present a product. It is, in fact, the package that wraps a product that can have different shapes, sizes and materials.
Packaging performs various functions, including protecting the product from physical damage, providing information on the product’s characteristics and attracting the consumer through its aesthetic appearance. In extreme cases, such as in the case of Apple, packaging can even be part of the customer experience. If you want to learn more, read the article on the customer journey map.
Defining a main objective of packaging is therefore not so easy: there is certainly the issue related to the protection and transport of the product but we cannot ignore that, in fact, over the years it has become a real communication tool, a finished media with the aim of attracting the consumer’s attention and convincing him to purchase.
In fact, packaging can communicate the value and quality of the product, differentiate it from the competition and create an emotional bond with the consumer (as in the case of the white packaging of iPhones and the carefully designed experience of Apple). Furthermore, packaging can be used to distinguish different variants or formats of the product and facilitate its distribution and storage.
Birth and evolution of packaging
Packaging has ancient origins and dates back to the time when men began to use containers to store and transport food and other goods. However, as with the logo, it is with the industrial revolution that packaging has undergone a significant evolution. New materials have been introduced, such as paper and glass, and new production techniques that have allowed the creation of more resistant and functional packages.
Over time, packaging has adapted to the different needs of consumers and new technologies. Today, packaging has become a fundamental element in the marketing sector, thanks to its ability to communicate and differentiate a product.
Special data keeps all directories updated here. Anyone can buy any of these packages at a low price. The phone list ensures that none of our special database consumers get any wrong leads. If in any case, our clients get any kind of mistake we will definitely replace it. We keep Kisu guide who will always correct all our wrong information. Why you will not have any problem with it. I will continue to guide you. We sell our site products at very low prices.
The importance of packaging in marketing
Packaging plays a key role in brand and product marketing. Let’s think about the Coca Cola Contour bottle. I’m sure you would have it in mind even if I hadn’t posted the photo below (just like that, as a tribute to a global icon).
Packaging is the first visual contact Belgium Phone Number Resources that the consumer has with the product and can significantly influence their purchasing decisions. Well-designed packaging can attract attention, communicate the value and quality of the product it contains and create a positive image of the brand that produces it. How?
Let’s take the example of Pringles, another of the most famous packaging in the world.
4.Pringles
This packaging also creates azb directory a completely new “chip” product experience: each chip is no longer picked up by putting your hand in the bag, but you have to slide them out of the tube (if tilted). The hand does not enter. It is as if we had to struggle slightly to have the product, creating a slight difficulty (called controlled friction) in the experience, which increases involvement.
Furthermore, inside the tube, the chips are stacked, thus avoiding breaking as happens in traditional bags and the resealable lid allows the product to be preserved for longer, maintaining its freshness.
The packaging therefore becomes
A functional but also communication tool, helping us to enjoy more
Packaging is a container.Today we start the article with a little test.
Do you recognize the brand linked to this packaging?
Importance of packaging
I would say it is quite easy. Why? Simply because, as in the case of McDonald’s, although the container of French fries was born as a purely functional object, over time it has become a real packaging, taking on characteristics and purposes also linked to communication, both of product and brand.
Packaging is in fact part of brand identity.
If we think about it, it makes perfect sense.The pack therefore has a double function: it serves to protect the product and serves to communicate. Not only explicitly with writings, logos and colors but, for example, also through the material it is made of, its design or the style in which it was packaged.
What is packaging: definition and what is it for
Packaging is the set of materials used to contain, protect and present a product. It is, in fact, the package that wraps a product that can have different shapes, sizes and materials.
Packaging performs various functions, including protecting the product from physical damage, providing information on the product’s characteristics and attracting the consumer through its aesthetic appearance. In extreme cases, such as in the case of Apple, packaging can even be part of the customer experience. If you want to learn more, read the article on the customer journey map.
Defining a main objective of packaging is therefore not so easy: there is certainly the issue related to the protection and transport of the product but we cannot ignore that, in fact, over the years it has become a real communication tool, a finished media with the aim of attracting the consumer’s attention and convincing him to purchase.
Packaging can communicate
the value and quality of the product, differentiate it from the competition and create an emotional bond with the consumer (as in the case of the white packaging of iPhones and the carefully designed experience of Apple). Furthermore, packaging can be used to distinguish different variants or formats of the product and facilitate its distribution and storage.
Birth and evolution of packaging
Packaging has ancient origins and dates back to the time when men began to use containers to store and transport food and other goods. However, as with the logo, it is with the industrial revolution that packaging has undergone a significant evolution.
Over time, packaging has adapted to the different needs of consumers and new technologies. Today, packaging has become a fundamental element in the marketing sector, thanks to its ability to communicate and differentiate a product.
The importance of packaging in marketing
Packaging plays a key role in brand and product marketing. Let’s think about the Coca Cola Contour bottle. I’m sure you would have it in mind even if I hadn’t posted the photo below (just like that, as a tribute to a global icon).
Packaging is the first visual contact that the consumer has with the product and can significantly influence their purchasing decisions. Well-designed packaging can attract attention, communicate the value and quality of the product it contains and create a positive image of the brand that produces it. How?
Let’s take the example of Pringles
Another of the most famous packaging in the world.
4.Pringles
The packaging therefore becomes a functional but also communication tool, helping us to enjoy more
