A keyword in SEO is a word or phrase that you include in your article so that your target audience can easily find your site when searching online. In fact, keywords are what your audience enters into a search engine.
Keywords are the first step to successful SEO and when you optimize your site for search engines, your organic traffic will increase. More visits means more potential customers, more conversions and ultimately more profit.
The thing is, there is a lot of talk about keywords in SEO. But how do we know how many types of keywords there are? Which keywords should we choose when doing keyword research? What kind of keywords should we use to maximize our SEO efforts?
You should use different target words for your SEO so that you can target different audiences at each stage. This way, you can reach a wider range of people and increase your chances of securing a customer.
Classification of keywords based on User Intent
User Intent keywords are actually what the user enters in the search box of his browser, and according to his intention, the most relevant sites are displayed on the Serp page. A number of users use search engines with the aim of buying a product or getting information about a topic such as a recipe or getting information about a specific brand.
In general, it can be assumed that all users search the Internet with three general goals, which are based on three types of User Intent search queries.
Keywords Informational
The purpose of users searching for informational keywords is to obtain information. Such as identifying the original powder cream, pizza baking training, the best laptop brand are all included in this category. How to recognize informational keywords and use them correctly on site pages requires sufficient knowledge about this type of word. There are many tools that will help you identify informational keywords.
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Transactional keywords
Users use transactional keywords with the purpose of purchasing a product or receiving a service. Queries such as buying an iPhone 13 mobile phone, ordering a website design are among these types of words. There are a number of tools you can use to identify the types of highly used business keywords that drive a lot of potential customers to your site.
The importance of commercial keywords to increase targeted traffic
Navigational keywords
When the user’s purpose of searching is to access a specific website, he uses navigational keywords. Like when he searches for Pinterest, Amazon, Facebook in the search box of his browser, his main goal is to enter these sites.
Classification of keywords based on Search volume
Keyword division is done based on search volume according to the number of user searches. In this method, the intention of the user is no longer taken into account and the main focus is on the number of searches based on the main keyword (Exact Match Keyword) or phrase target words (Middle Tail Keyword) or long tail keywords (Long Tail Keyword).
When an effective keyword strategy is implemented, it can help your web pages rank high in search engine results and drive high-quality, relevant traffic to your site.
The two most important types of target words are primary or short-tail keywords and long-tail keywords. Each can be used separately or together, however, both serve different user goals and provide different results. Let’s go into more detail about the difference between long tail and short tail phrases and which one is more effective in generating results for your business.
What is the main or short tail keyword?
A main or short-tail keyword is a general search term that usually consists of 1-3 words and covers a broad topic. Short-tail keywords generally have a higher search volume than long-tail keywords, which means they attract more website visitors.
Although these terms can get a lot of traffic, they aren’t necessarily the highest quality because it’s a generic search that may not have the right user intent for your product/service, which can lead to low conversion rates and higher bounce rates. Short-tail keywords are also highly competitive, making it more difficult to rank for these terms, especially if your site has low domain authority.
What is the seed keyword in SEO?
What is the long tail keyword?
Long tail keywords have less search volume than short tail keywords. In other words, they are “less popular” search terms. However, they are more specific than short keywords and provide search engines with more detail and clearly show the intent of the search. With a simple check, you will find that most of the search terms are long and most long tail keywords have less than 10 searches per month, so it is important to understand the nature of these words and how to use them to optimize your content.
The magical effect of trailing keywords in SEO
How to find the best keywords?
Before you start doing keyword oakley marketing department phone number research, you might have a lot of words in mind that you want to rank for. It’s good to start using these words, and you can find similar and related words with the help of the right tools, each of which has a different search volume. You may want to choose among these words, those with a higher search volume or choose words with less competition.
At the same time, you face many questions, which keyword is suitable for your business? Which one will get you to the desired result sooner?
Keyword search tools
There are many free and paid tools for keyword research that will help you make this process easy. But in the meantime, some of them are not suitable for Persian words and are not very effective, so it is better to spend your time on finding tools that are suitable for your language in order to have the best productivity. One of these tools that is suitable for Persian language is Kwfinder, you can use its free version, but to get more features, it is better to get the pro version. You can learn how to use this tool in the following article.
Targeting keywords or keyword targeting
Keyword targeting means using agb directory words related to your product or service on your website to achieve a top position in search engines. Keywords are an important part of any successful SEO strategy. Including them in your page content can help search engines better understand. Your website and provide the right content to fulfill a relevant search query.
Keyword density
The number of times the target word is repeated on your website page is called keyword density. Keyword Density is very important in the SEO process. You can tell the search engines what the content of your page is about by using the correct keyword density. There is a method to calculate word density on a page that we describe in the following article.
What is keyword stuffing? Keyword bombing
Keyword ranking
Google ranks pages based on several different criteria, including the relevance of your content to search terms. “Keyword Rank” is simply an indication of how relevant Google considers. Your website to be, specifically related to your target keywords.
Only 25% of users enter the second search page. This means that 75% of users find what they are looking for on page 1. If your site appears on the second or third page for a targeted keyword. You could be losing a lot of traffic. In the following article, you can get to know the importance of the position of keywords. And the appropriate tools to identify the position of a word.
The importance of analyzing the position of keywords in SEO
Undoubtedly, choosing the keyword is one of the most important steps in the SEO of the site. You can choose the target and main keywords correctly with the help of SEO consulting . In order to get more familiar with the types of keywords, be sure to read this article to the end.