In this article, we want to talk about pillar cluster or content cluster model. Let’s start this way, we all want to have blog content that will help us get to the top of Google search engine results, get good traffic and increase our income. But this is usually not the case and all those who produce a large amount of content do not succeed. Just a while ago, one of the people who sought advice from me had a problem with the fact that I produced a large amount of content by the content experts of my company. But it did not bring me any results in terms of input and position growth, the keyword research was done correctly and the number of articles was very high. Well, he was telling the truth, what was the reason?
The importance of creating a basic structure for website content
Creating a basic and structured structure in the content or a content hub of the website is very important, because of the failure to follow a deep and basic structure can make our efforts in the content department pale and ineffective.
Well, in the consultation session, the reason why the website manager did not draw conclusions from the high volume of content on his site was that there was no standard structure for inserting and publishing the content. These days, this matter has become very important because the Google search engine does not pay attention only to the authority and the words inside a quality content, and the influential factors in choosing a content to be displayed to the user by the Google search engine have become different.
Influential factors in user search
This issue stems from the difference in the search engine’s view of the content. Today, search engines look at the depth and breadth of content, not just long and special content. Pay attention. The depth and breadth of content is a concept that we heard a lot about. It was the discussion of User Intent. First of all, we need to understand the purpose and intention of the user from searching. What is it! Well, in my opinion, this may have become a cliché, and now we have to look at our site and the subject of User Intent from a higher perspective and examine the semantic search in Google. Let’s talk about User Intent first and then make it more complicated. And let’s get to the concept of Mix Intent, something we may have heard less about.
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The concept of User Intent and mix intent
As we mentioned in the previous article and explained what user intent is, we understood that the concept of user intent is to have a knowledge of the user’s search intent (knowledge of the user’s search intent).
That is, a series of more general information about the words searched, what exactly our user is looking for according to the type of search. Let’s do a practical example together!
In fact, our user has done an informational search with this search format, and our duty as a site owner, which is to meet the user’s needs, is to provide him with practical information about 3D printer devices and types of printers. and transfer the user to the page where we provide the necessary information.
Now let’s think that our user has searched: buy a 3D printer
Well, in these cases, the user expects to be directed to the product page and make the purchase, and maybe see a list of prices. So our task is to direct our user to the 3D printer product category page.
Now let’s take a closer look at the story and assume that the user searches for 3D printer repairs in the Google Query search engine.
What is a 3D printer?!
Well, the Google search engine does not clearly know the user’s goal from this search model, so what you have to do is to show the user a list of results in the form of a combination of the above items on the first page of the SERP search engine results. Can he understand what the user’s intention is and what answer he is looking for?
Now a research was done in the University of Hong Kong and they found out that the user does not have a fix search. There are two special search models (limited search in which the user reach his goal quickly) and the second comprehensive search (broad search and usually does not end in one search). It is call Mix Intent Search Engine Result Page, which is Rarely is this style of searching the final step in the searcher’s journey. (We should always put new content in our site according to the user’s search). That is, the user will search so much to reach his final goal.
And from the user’s and search engine’s point of view, this is considered a thin content . Well, in such cases, either the user clicks on another result or corrects his search and writes (how to repair the 3D printer battery)
Here, the so-call Pogo-Sticking has happen according to Google, and these search are place in a box under the title People also search .
Introducing pillar cluster structure in SEO
Well, what should we do?
In order for our site to be a comprehensive educational guide for 3D printer repair, we must produce articles that are in-depth and include repairs of specific models, important points, advanced tricks.
Well, let’s see how this can be done on our site. Consider a basic guide for repairing a 3D printer and produce a large number of articles about repairing all kinds of models and parts, all of which have links to the original article and credit. Let’s raise the main issue, which is the repair of the 3D printer. In short, if we want to say, it is like turning the main content into a column and linking a large number of sub-branches to it.
Well, we established our position with (repair of 3D printer) and with the general word around this field, we got a position and input.
The structure of the pillar page (pillar content)
Content pillar or pillar page is a comprehensive and reliable and long content that deals with a topic in a comprehensive, logical and orderly manner.
Well, this model of content q market phone number production is currently consider mandatory. Why?! Because the search method of people has change and especially the search page has change a lot. Nowadays, most of the search are moving towards voice search. And the next point is that Google and the Internet are really full of content that is like garbage. So content must be produce in a way that is productive and different.
(If you’ve spent a lot of time finding your way through swamp mud. You know the value of an accurate map.)
Well, the competitive content call 10X was an idea that was introduce for the first time by Rand Fishkin. It doesn’t have much effect anymore, or content under the title of skyscraper!
What is a cluster topic?
The cluster topic or topic cluster is a set of relate contents that are connect with each other with links. In the center of these clusters is the column page. Which is the pillar page or the main base of these branches.
How to build a pillar cluster structure
To create a pillar cluster structure agb directory or a content cluster structure, first of all, choose your topic . This topic is suppose to be the topic of your cluster. So it is very important and has great importance because it is include in the content. Planning phase and we have to spend a lot of time and money on it.
Finding the topic to generate pillars and clustersBefore we start building the pillar cluster structure and define our topic. We must first ask ourselves the following questions and give them dozens of logical answers.
- Does this subject have a high search volume or not?! Or will it stay high in the future?!
- Is it consistent with the pillar cluster model?
- Have I already produced content for this topic on my site or not? Because Self Competition takes place.
Well, when we want to start building for the first time, we feel overwhelmed between related keywords and complex topics!
Well, there is no special rule that says the Pillar page should be a few words long. But it should comprehensively deal with one topic. But it should definitely have a longer nature than its own clusters. In terms of content length, column pages should be between. 3,000 and 5,000 words or more between 10,000 and 20,000 words. But cluster pages should definitely be shorter than their pillar.
Please note that this is a column for our blog that may consist of 8 to 12 or maybe. More blog posts that go deeper into the content islands of our main column.