You need a clear and consistent

Runners spend time with other runners, so make it easy for them to share your emails with friends.

Have a clear email marketing strategy

You need to have a clear strategy about what type of content you want to write, what you want to inform your customers about, and how often you send your email campaigns. Scattered email approaches simply don’t work.

ecommerce email marketing strategy and then execute it phone number list regularly. This will lead to higher engagement levels because people love habits, consistency, and predictability.

Optimize your email marketing campaigns to increase the value of each of your subscribers

Let’s go back to Jim’s flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, it could be a game-changer for his business. It could be the difference between losing money and making money as a business. It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his ecommerce email marketing efforts. So how does Jim do it? Well, here are some suggestions:

Test the regularity of sent emails

One thing we found with CellarThief is that sending Instagram is testing new profile cards for creators emails more often actually increased open and engagement rates. This was counterintuitive to us.

We thought that the more we sent ecommerce emails, the more people would ignore them. But the exact opposite was true. We wouldn’t have learned this if our ecommerce email marketing didn’t include testing the regularity of our email sends.

Check the day and time of sending

There are many best practices in ecommerce email fresh list marketing. But these are best practices and sometimes doing the opposite will work better for your business. For example, it is a common suggestion to send your emails on Tuesdays and Thursdays and not send emails on the weekends. Why? Because people usually check their emails at work.

 

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