In B24 you can connect all advertising channels! including offline (social networks! calls! flyers in shopping centers! Yandex.Direct! Google Ads! etc.)! as well as websites or stores creat. in Bitrix24! and CRM forms.
The key task of using B24 is to special database transfer all data about users and channels there! connecting telephony and other traffic sources in order to track the entire customer journey! receive reports on advertising payback and transaction reports.
The key task of the site is to record and store the user’s get parameters.
How it happens:
When a user enters the site! we record their get parameters! which contain the UTM tag from any advertisement that the user click. on to access the site.
We store the UTM tag for 30 days. This veterinarian seo checklist means that during this time! the last significant source of the user’s transition to the site is a transition via UTM! i.e. a transition from any advertisement! and not from any other source.
On the website web forms or when a user places an order on the website (wherever they leave information about themselves)! we check their data. If there is no UTM tag in their entry! we additionally duplicate this user’s australia cell numbers data in the order or fe.back message. The results of web forms must be written to the database to save information about all users. If there is no tag! we set a direct link to the website.
Integration with B24
There is a nuance here. Although any integration with B24 “out of the box” (including the “Online store + CRM” version) allows you to transfer web forms and orders! it does not have a link between order statuses and deal stages! it is impossible to transfer individual order data to individual deal fields! and it does not provide for the transfer of UTM tags! which is ne.. to track customers from advertising.