Why the best companies now let’s look at recruitment. If you work in digital marketing, you’ll notice a certain pattern in job postings.
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“Speak English fluently.” “Comfortable communicating in English.” “Must be able to write content in English.”
Why?
Because marketing is no longer just about local audiences. Brands want to grow globally. That’s why they need people who can work in cameroon phone number library multiple languages. English is the default.
A 2023 LinkedIn report found that English proficiency was among. Companies look for when hiring digital marketers. It’s not about being perfect. It’s about being able to work across cultures, reading and writing effectively, and connecting with tools and partners.
Employment trends in the Asia-Pacific region show that marketers who can communicate in English are 34% more likely to be employed by international agencies or remote companies.
Harvard Business Review
once published a study that found that companies whose marketing professionals were bilingual or English-speaking reported a 25% increase in international engagement . That’s a lot. This is especially important for startups and SMEs looking time management strategies to expand. Their reach beyond their local markets.
When you can explain your ideas in English, you become more. Valuable to your current team and have a better chance of getting hired.
The Internet speaks English – your audience may speak English too
An often overlooked fact: more than 60% of websites are in English. This is according to data from W3Techs, one of the most reliable sources of Internet statistics.
What does this mean?
Let’s say you’re starting a blog. or you’re starting a product website. Or you could start an advertising campaign.
Your content will likely need to adhere to English keywords, categories, tags, and SEO practices, even if your primary language is another. Tools like Google Search Console, Bing Webmaster Tools, and even AI writing assistants are designed for English-speaking interfaces.
Even if your audience isn’t completely fluent, many of them expect English in certain areas, especially when shopping, reading reviews, or comparing products.
Travel, technology, e-commerce, or ao lists SaaS marketers often deal with multilingual audiences. English becomes a bridge. It ensures clarity, trust, and accessibility.
Many local marketers struggle here. They write well in their native language, but struggle to create microcopy, call-to-action buttons, headlines, or blog intros in English.
This is a missed opportunity. It’s not just about conversions. It’s also important to focus on growth.
When your growth depends on how well you write and speak
Digital marketing is not just a strategy. It’s communication.
Effective communication with clients requires clear language.
This is most often in English.
In email marketing, a poorly written subject line can reduce clicks. One ambiguous sentence in your ad copy can ruin your entire budget. On social media, a missed English tone can make your brand seem awkward.
Now imagine you are running campaigns for a bilingual audience. Or your startup wants to attract foreign clients. Maybe you want to work as a freelancer with foreign clients.
English plays a crucial role in determining the success or failure of your ability to communicate.