If you want to discover how you can increase your presence on Instagram, stay tuned for this article. We’ll also share a practical guide to help you learn how this social network works and how you can maximize the visibility of your content, following our recommendations.
Instagram algorithm concept
It’s known as a set of rules that organizes and defines what type of content should be displayed and in what order. It works through its ability to analyze metadata, hashtags , and engagement metrics, and with this information, it guarantees each user a valuable experience by custom-organizing a relevant stream.
How the Instagram algorithm works
Once the app is opened, the algorithm’s job is to analyze the relationship between the content creator, the viewer, the user’s interests, and the content’s relevance. In other words, it works through three main criteria: relationship, interest, and relevance, europe cell phone number list along with secondary criteria such as frequency of use and who the user follows, which influence the content’s distribution.
Instagram has responded to creators’ concerns by balancing visibility between photos and videos. It also focuses on new discoveries, encourages meaningful conversations, and values original content over shared content.
Recommendations for working with the Instagram algorithm
Below are some recommendations that will help you make your Instagram content visibility strategy a success:
Respect the community rules of the platform
Avoid political content, misinformation, or substandard content to maximize visibility, as algorithms will limit the spread of these types of posts and then start to discourage your content.
Original content
Instagram values originality, so our best advice is phone list privacy essentials to be creative with captions, audio, and concepts.
Appropriate programming
Audience engagement is key; schedule your posts when your audience is most active. To manage this account, you can use tools like Metricool or other managers that help you track when your followers are most active.
Encourage user interaction
Encourage your audience to interact with questions, giveaways, or shareable content. Don’t forget that in addition to receiving views, likes, and comments, fanto data shares and saves carry a lot of weight.
Reply to DMs and comments
Letting your audience see that you’re active and responding to their comments or questions will improve your interactivity, and therefore, Instagram’s algorithm will recommend your content and account more.
Use effective hashtags
It helps Instagram categorize your content and reach the right audience. These hashtags help the algorithms define the content of your posts and then choose the audience interested in learning about them.