What’s the Next Step After They Open and
Gmail (android): yes (when not already dark) does not support the query @mia (prefers-color-scheme). Gmail (webmail) does not support the query @mia (prefers-color-scheme). AOL (webmail) has no current dark mode user interface. Yahoo! (webmail) has no current dark mode user interface. A few tips to get you start coding for dark mode: work with your branding team on interpreting logos, color schemes, and other brand elements in dark mode; use pngs with transparent backgrounds; use white strokes around black design elements; watch for vanishing images or logos; add workarounds in the code to address dark mode specifically; the truth is, more and more of your subscribers are likely using dark mode. It depends on your target persona.
Be so extra email campaign
For example, developers, Gen Z, night owls, and early adopters might be more likely to open your email in dark mode vs. light mode. Megan Boshuyzen’s dark mode settings in email have caus a fair share of headaches among email designers and developers. But as always, we learn to adjust. Megan Boshuyzen, email developer, shares email results from dark mode business email list experiments and surveys. When we test this out at email on acid, we found that 14% of our subscribers open our emails in dark mode. And almost half (44%) of the email marketers Mailjet by Sinch survey in 2021 said they optimiz for dark mode some or all of the time. We expect this number to keep going up as dark mode becomes more mainstream.
Production next it's time
Dark mode email survey result chart: one thing is clear: dark mode is here to stay. You can’t force light mode on subscribers who want to read their emails in dark mode. (Trust us, it’s a great way for really “funky” email designs, and not in a good way.) Instead, it’s time to add dark mode optimization into your development cycle and implement dark mode workarounds AWB Directory whenever possible. It’s time to join the dark side. How email on acid can help with dark mode emails: with dark mode inconsistencies between email clients, the only way to make sure an email looks right is to test it. Email on Acid allows you to easily preview your email across multiple email clients in both light and dark modes.
