Relationship Marketing: 6 Steps to Implementation
Do you remember what the relationship between customers and companies was like 20 or 30 years ago? Quite different! right? Suffice it to say that consumers sought to fit into the characteristics of each product. Today! the opposite is true: companies ne to adapt to the demands of their customers! producing and providing increasingly personaliz services. And how do you do that? Well! it’s call relationship marketing.
If you haven’t heard of this concept yet
then pay attention to this post. Relationship marketing is the process through which companies build a relationship of trust with their customers! converting them from simple buyers to brand advocates.
This can be done in several ways: from and services! through production! and reaching the final sales phase and monitoring the use of organizational resources.
And the benefits are obvious: in addition to generating it can be seen that the debt ratio between different industries may vary greatly more business! the company builds a solid customer base that can not only buy! but recommend the brand! making it increasingly popular and well-accept in the market.
More than that relationship marketing
A construction that must be carri out gradually. It is a continuous effort that seeks to strengthen the relationship between customer and brand! until it becomes organic enough for you to have a solid base of brand advocates.
But how do you do this? See below for 6 important steps to help you start implementing your relationship marketing!
1. Monitor customer behavior
In order to personalize the relationship between the company and the customer! you first ne to study and understand their behavior.What kind your email click-through rates are also much lower than usual of demands do they have in their daily lives?
These are questions that should be database d on the The way you communicate agenda of any company that wants to get closer to its base! whether to build loyalty or expand it.