The right KPIs for the communication plan: how to choose them” Offline means of communication to take into consideration for a multi-channel strategy offline means of communication The main offline communication means to integrate within a multi-channel strategy are TV, Radio and DOOH (Digital out of home). TV : The spread of Connected TV today allows us to reach more than 30M users in Italy by combining the spread of television with the communication opportunities typical of the online world.
Through the use of visualization and profiling data
Increasingly specific targets can be intercepted with a variety of creative formats. We are talking not only about traditional commercials but also about simpler email list advertising formats such as banners and pre-rolls. The performance of campaigns carried out through Connected TV can be measured through a variety of KPIs which, in line with online channels, allow the impact on awareness and recall of messages to be assessed.
Multichannel marketing in a communication agency
Audio content on the main streaming platforms offers two important opportunities: it cannot be skipped by the user and it guarantees a high recall rate. DOOH : Like the other tools analyzed, signage and outdoor communication are increasingly embracing digitalisation, especially in large cities, over 30% of systems are digital. Thanks to digital AWB Directory systems, usually positioned in strategic high-intensity areas, it is possible to intercept a profiled audience, based on interests and according to time slots, with personalized messages.
