Many people don’t know this, but Instagram has four algorithms that directly influence the delivery of your content within the app. Therefore, it is essential to understand how each one works to ensure that your work is delivered to the right audience.
Keeping up with Digital Marketing trends and the features of your platforms is one of the smartest and most efficient ways to optimize your campaign strategies.
With this in mind, in this article we will demystify Instagram’s main algorithms so that you can achieve incredible results in your digital campaigns.
Reels: beginning of the journey
Instagram Reels has become a real craze among users who use the social network. The format was designed and to deliver video content to those who do not yet follow you or are not familiar with your brand.
Therefore, the reach of a publication made in Reels will be greater for new followers, being the ideal method to attract customers during the beginning of the campaign journey.
The Reels algorithm increases the number of times your publication will appear to each person according to their predefined interests, so make sure your content is relevant and reach the largest number of users possible.
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Stories: engagement for loyal audiences
The Stories format on Instagram works to deliver content to an audience that is already, which means it will bring greater visibility among more frequent users who have interacted with your page in the last 7 days.
Using a schedule for your Stories will help bitmart database your viewing stability, so your followers will always be following your posts daily.
Feed: content relevant to the audience
Posts made in the feed can bring very assertive results in your campaigns, however, you must be aware of the main indicators that influence the algorithm. Learn about them below:
- Interactions on publications (likes, comments, shares, and reactions);
- Constancy of activities;
- Publication times;
- Custom location;
- Interactive and attractive subtitles;
- Rich content focused on solving the target audience’s problems;
- Attractive hashtags.
Therefore, always keep an eye on whatsapp the logical, new web care channel metrics, and try to keep your feed organized, avoiding visual pollution and communication that is with your brand concept.
Explore: Recruiting new followers
The explore function has become a great tool on Instagram for users to discover new content and pages related to the interests and preferences of each audience.
The feature is found next to the add photo button in the magnifying glass icon, and is a great opportunity to capture followers in a 100% organic way, transferring potential customers to your page.
The best way to use Instagram’s explore be numbers to your advantage is to always keep your posts aligned with the interests and preferences of your buyer persona, bringing practical solutions to their daily lives in your posts.
Therefore, study your audience’s behavior and always keep them engaged with your content, so that your business will always have good visibility within the platform.