Tiered link building has been touted by numerous black hat SEOs as a great method for increasing website authority. Even non-black hat SEOs admit that it could and can work .
You might be wondering, wouldn’t it look suspicious if suddenly hundreds of links pointed to your content The benefits of tiered link building?
Here lies the real benefit of tiered link building (assuming it works):
Let’s say Google notices your link gambling database brazil scheme (more on why this is considered a link scheme in the next section). They notice that one of your first-level links suddenly has 30 brand-new links from less-than-legitimate sources, so they hit it with a manual action.
It’s almost effortless to remove that one link from the equation , leaving your original content unaffected.
Not to mention, it’s not the first-level links that would receive a penalty, as 20-30 new links are not uncommon. Second-level links, which have hundreds of low-quality links pointing to them, would be better candidates for a penalty.
In this case, it is very easy to remove a second-level link and leave the entire setup virtually unaffected.
Ultimately, tiered link building allows SEOs to profit from spammy link building in a relatively safe way.
Why is tiered link building considered black hat?
There are several reasons why most SEOs agree that tiered link building is a black hat practice.
First of all, Google frowns upon “building” links latest technological advances in development to your own website. Links should be earned naturally. Google states in its Webmaster Guidelines:
“In addition, creating links that are not editorially placed or endorsed by the site owner on a page, also known as unnatural links, may be considered a violation of our policies The benefits of tiered link building.”
Google also lists two examples of link schemes that are often used in tiered link building:
- Links from low-quality directories or bookmarking websites
- Forum comments with optimized links in the post or signature
Second, Google doesn’t tolerate automated link-building tools . Google highlights “the use of automated programs or services to build links to your website” in its list of link schemes.
At the end of the day, tiered link building is a manipulation of the system and by no means natural.
What risks are there?
There’s no real debate about whether tiered link building complies with Google’s Webmaster Guidelines. As you saw above, it ‘s ranking manipulation.
There are two massive risks:
First and most simply, Google could take manual action if they detect a link scheme.
Google is constantly striving to improve search. That’s why Google has human reviewers who review websites to examine their quality. If a human reviewer detects a link scheme, they will issue a manual action to the website, which will either drastically lower its rankings or exclude it from the index entirely.
Second, as Google search becomes more burkina faso business directory sophisticated and aware of link schemes, it wouldn’t be surprising if they found a way to crack down on unnatural tiered link building.
If this were to happen in the future, any site that has built its ranking on it would be destroyed.
So, if you’re thinking about using a tiered link building strategy (or are already using it), make sure you take the necessary steps to keep a close eye on the links you’re building The benefits of tiered link building.