Nearly 8 out of 10 consumers say that relevant and personal content helps them become more interested in purchasing from a company. To reach these consumers, you need to develop content that helps demonstrate your expertise.
But when developing content, you also need to consider the buying journey. Start by explaining the benefits of working with an agent and gradually move on to discussing risk assessment and how to protect your assets with insurance.
When you write content, don’t
Forget about your existing customers. These customers need reassurance that they are in the right place to meet their needs and guidance on how to regularly assess their risks.
Content is present in almost everything you do. From your website copy to your social media posts to automated emails when someone requests a quote online, every interaction is an opportunity to meet customers where they are with great content.
Consider limiting some of this content to further expand your list of potential customers while providing your phone number list audience with great content. But don’t overload your content. Your website should have accessible and detailed information to demonstrate your expertise and the value you bring to your customers.
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Step 5: Automate Emails
When thinking about the customer journey uae b2b list for your target audience, consider what information might help them make a purchasing decision from your company. Then automate emails that address those needs.
When a customer requests a quote, send them an automated email that explains when they should hear back from the agent. Include links to relevant blog articles that will help the consumer understand the coverage your agent describes and recommends.
You should be educating and
Preparing the customer for the next step in their buying journey with every email. And if they don’t buy from you right away, think about how to follow up with those prospects in six months and a year.
While insurance decisions are typically made this presence is even more intense since it is through annually, you want to give consumers enough time before renewal to make a purchasing decision. Their existing insurance relationship will likely be automatically renewed if the customer does nothing. Competing with that kind of speed and convenience will be difficult, especially if the consumer is working with a budget insurer where you sell better coverage, but not necessarily at a lower price.
Once the consumer has downloaded the
Gated content, be prepared for a series of emails over the next few days that explain the benefits of working with your insurance company and how to get started. But don’t rush into selling right away. Instead, demonstrate the value of working with your company and what the consumer gets out of it. You want to focus on their needs, not your business.
When considering your email campaigns, you should also consider your existing customers. Regular contact with these people will help with customer retention strategies. One important touchpoint you can make annually is a person’s birthday. In addition to renewals, birthdays are also a good reminder to evaluate insurance needs to ensure the consumer is covered for anything.
But you also want to initiate emails a
Month or two before renewal .That ask relevant. Questions about changes in their insurance needs. Such as having a baby. Buying a boat or recreational vehicle, or completing an upgrade to their home, such as a kitchen remodel.