Raise your hand if you’ve ever wanted to read a “For Dummies” or “Idiot’s Guide” book to learn something SEO for Beginners.
But you were too embarrassed to pick it up. I know how that feels!
Years ago, I read a stack of “For Dummies” books gambling database korea when I first became interested in computers and technology.
With comics, down-to-earth language, and examples, these books are a great way to learn about a topic as a beginner.
But today? I’m not sure I want to carry around a book called “For Dummies,” especially if it has to do with my career or business.
Luckily, we have you covered.
In this SEO for beginners guide, you will learn 13 tips that will introduce you to the basics and give you access to all SEO fundamentals .
Bookmark this page so you can refresh your memory whenever you need it.
Lesson 1: What is SEO?
SEO stands for search engine optimization. It’s director of volunteer services belinda sullivanC the art and science of matching your information—your websites, products, and services—with what people are searching for online.
For example, if you type a search like “best electric car reviews” into Google, who appears at the top of the organic search results ?
How did whatcar.com and digitaltrends.com make it to the top of the search results?
You have created relevant, current content that answers the search query.
SEO is about answering your customers’ questions and information needs, rather than interrupting them with paid advertising. With SEO, you can build a website and have it generate leads and sales months and years after launch.
In contrast, other marketing methods such as PPC (pay-per-click advertising such as Google AdWords and Facebook Ads) only deliver results as long as you continue to pay.
SEO isn’t a mysterious technical field. It has a proven track record of delivering business results. Let’s explore that next.
Lesson 2: How does SEO help my business?
Let’s not get too carried away. What kind of results in terms of sales and leads will SEO bring to your business?
Consider this following SEO success story in the wedding industry.
Bride Appeal is a marketing firm that specializes in using SEO and internet marketing to help wedding businesses generate more business. What’s the bottom line?
“Wedding inquiries have increased by 254% in the last year.” (Owner of an event venue)
“[One client] had their entire wedding uae phone number season (spring, summer, and fall) booked by the end of spring, and 80% of their new clients came solely through search.”
Of course, SEO also helps many other types of businesses besides the wedding industry.
According to Rocket Digital, a digital marketing agency in Canada, SEO also delivers results in the automotive industry.