Harness the potential of customer loyalty with post-purchase emailsBy maintaining lasting relationships with your customers, you help your e-commerce business develop a loyal customer base. You also ensure stable revenue and can benefit from valuable customer feedback.
Email encouraging your customers to subscribe to a newsletter or loyalty program
Another way to keep your customers mobile database interested in your brand is to encourage them to subscribe to your newsletter or loyalty program. Sending a separate email inviting your customer to subscribe is a great way to draw attention to these services.
Some tips for writing this type of email:
- Summarize the benefits. Include concrete facts that give a taste of what they can expect in terms of benefits by subscribing, for example, “Never miss any news” or “Receive special discounts reserved for subscribers.”
8. Satisfaction survey email
Finally, asking your customers to increase the number of email participate in a quick satisfaction survey is the perfect way to gain valuable insights that will help you improve your products and services. It also helps build trust by showing your customers that their opinion matters to you.
Here are some tips:
- Keep it short and sweet. You’re asking customers to donate their valuable time. Your message should be polite, short, and to the point.
- Make sure they understand that you’re doing this for them. Remind your customers that their feedback is important because it helps you improve the service you provide.
- Be clear about what to expect. Give your customers a realistic indication of how long the survey will take. Instead of writing “our short survey,” say “our two-minute survey,” for example.
- Include a clear CTA. Include a clearly identifiable button that directs the customer to the survey.
Make it easy to sign up
Include a “Subscribe” button that text services directs the customer to your subscription page. Ask for only the minimum amount of information necessary to avoid making the signup process too complicated. Typically, an email address is sufficient.