Another very common way to define a digital marketing. Budget is when there is already a history of metrics from previous campaigns. One of the great benefits of digital marketing is that all actions are 100% measurable. , which gives managers clarity on the return on each investment made.
In recurring businesses, it is common for the CAC (Cost of Acquiring a new Customer) of a campaign to be bolivia phone number library to the value of the first monthly payment. For example:
Let’s assume you are running paid traffic campaigns for a Saas startup and the monthly fee for your software is R$300.00 per month and the LTV (Life Time Value) of your customer is 12 months. In this case, you should aim for an average cost of acquiring a new customer that is less than or equal to R$300.00.
This first installment benchmark is very common with technology, health and wellness final steps in installing a wordpress website and others with a low average monthly ticket.
In the case of services with a single payment and a larger ticket, it is normal to consider a CAC between 8% and 20% on the revenue from each sale.
Be clear about your objectives and goals
Having objectives and goals is essential for your digital marketing campaigns to become more assertive every day. After all, for those who don’t know where they’re going, any path will do.
And one framework for charting your marketing path is SMART . In it, you must answer book your list questions in a specific and measurable way:
What can you achieve with this goal? Example: increase sales by 15%.
What actions are responsible for this goal?
Example: Google Ads campaigns.
When should I achieve this goal? Example: within the next 6 months.
Why is achieving this goal important? Example: by increasing sales by 15%, the company will be able to make a new investment in equipment.
Is this goal plausible? Example : considering our current CAC and increasing our investment in marketing we will be able to increase sales.
lass=”yoast-text-mark” />>By clearly outlining objectives and goals, the manager will be able to monitor the progress of the strategy, refine necessary points or even change the approach.