With the number of people switching from traditional desktops to mobile devices to use search engines, here are the mobile SEO statistics that prove it could be the latest SEO phenomenon:
16. 90% of all mobile and tablet search traffic comes from Google ( Net Market Share )
Bing and Yahoo! are still popular search engines, but homeowner database when it comes to using mobile devices to search, Google is the platform of choice for over 90% of searchers.
Interested in making money from this?
Focus on following the Google algorithm when planning your mobile SEO strategy, especially with regard to PPC.
You want to reach these mobile visitors where they’re searching, so allocating a large portion of your PPC budget to Bing or Yahoo! ads could be a waste of time (and money).
17. Mobile accounts for 52.2% of all web traffic ( Statista )
I have already pointed out that Google is taking the lead in mobile search traffic.
But I wanted to take it a step further with this statistic, which proves that mobile internet usage isn’t just important for SEO—it’s taking the world spa manager amanda o’shea by storm, accounting for more than half of all global website traffic:
For SEOs, this proves the need for mobile SEO more than ever.
With such a dramatic shift in mobile internet habits, not keeping up could cause you to fall behind – and miss out on the ever-growing number of internet users opting for mobile devices.
Voice search statistics
” Should I really focus on voice search? ” is a question that concerns many SEOs.
The answer isn’t as clear as you think, but these statistics might be worth considering:
18. 16% of Americans own a smart speaker ( Edison Research and NPR )
To perform a voice search, you need a device that allows you to do so. One of these devices is a smart speaker—like the Amazon Echo, Google Home, or Apple HomePod.
Admittedly, the 16% of Americans who own a smart speaker isn’t a huge percentage of potential customers, but it’s a significant portion of the general public that could potentially use their smart speaker for voice searches.
Think about it: What could you do with a 16% increase in your website traffic?
19. Mobile voice searches are three times more likely to be local-based than text-based searches ( Search Engine Watch )
Earlier I talked about the rise of mobile searchers looking for local information.
Now when you combine that with the fact that voice-related searches are much more likely to seek local services, there’s a compelling reason why you should make it easy for local voice searchers to find your business.
Tips like:
Replicating normal language (i.e. “where is the nearest Costco”) on your website
Building backlinks with the same backlink anchor text (i.e. “find my nearest pet food store”)
Creating “skills” on Amazon for voice searchers to perform an action (e.g., “order a pepperoni pizza from Domino’s”)
Ready to fuel your strategy with SEO statistics that demonstrate the power of each tactic listed here?
That’s great news—I can’t wait to see you b2c fax business in my own search results!
Just remember not to limit yourself to one idea of which direction you should go.
Use a combination of content and statistics to develop a strategy that really pays off.