The analysis of the hashtag #adidasforprada #adidasforprada was the hashtag chosen for the campaign launch on social mia. In particular on facebook. Instagram. Twitter and youtube. Since the sportswear giant had the task of recreating the design of the footwear for the luna rossa prada pirelli team . On the occasion of the america’s cup. It is interesting to observe how the hashtag achiev a total Live Streams , and Viewers and Followers mia impact value™ of €575.321 . Just in the first two weeks of december. Both adidas and prada have committ to promoting various content relat to the launch on their channels. The first generat a total miv® of €147.033 (25.56% of the total) with 17 posts on
The Most Notable Feature of the Platform is
Facebook. Instagram and twitter. The best performing post was the one publish on the adidas japan facebook page. business email list Which alone generat €107.985 in miv®. Prada. On the other hand. Obtain a total miv® of €200.767 (34.90% of the total) with 10 posts publish on the social mia own by the brand. Namely instagram. Facebook. Youtube and twitter. For the luxury brand. The best performing platform was instagram. The first launch post of the new sneaker on prada’s instagram channel obtain €83.353 in miv® . The top social placements generat by influencer voices to amplify the campaign. There was certainly no shortage of posts from influencers and
the Interaction That is Done With What is Called the “
Celebrities. The sponsor content that obtain the highest miv of the adidas for prada campaign was the one publish by the american influencer caroline wozniacki with €53.366 . Follow by the posts of the adidas testimonial angelique kerber with €33.851 and the spanish influencer garbine muguruza with €33.314 . The top social placements generat by voce mia a similar campaign could not escape the watchful eye of the mia. Especially magazines link to sportswear themes such as hypebeast AWB Directory and highsnobiety. But also the more classic players in fashion publishing such as elle magazine and vogue. The mia channel that shar the
