In recent years, approaches to real estate promotion have changed significantly. While developers previously focused on traditional channels such as outdoor advertising or PR in federal media, today, with the growing number of millennials among buyers, marketing strategies must adapt. These buyers are increasingly using social networks, and their perception of brands and products depends on new communication formats – including bloggers, opinion leaders and celebrities.
It is important for real estate PR professionals to understand how to effectively use these tools to gain the trust of millennials. In this article, we will look at how modern trends influence developers’ PR strategies and how innovative approaches can be used for promotion.
Bloggers and Micro-Influencers: How to Get Attention with Engagement
When it comes to promoting real estate to millennials, traditional advertising is unlikely to produce the same effect as cooperation with bloggers. This is especially important for developers working in the premium real estate segment, where not only visibility is important, but also the correct perception of the brand.
Micro-influencers are bloggers with an
audience of 1,000 to 100,000 followers (depending on the platform). They can generate much higher engagement than celebrities with millions of followers. For example, accounts with fewer than 1,000 followers phone number library receive around 8% of their followers’ likes, while micro-influencers with 10,000 to 100,000 followers receive 2.4%. Micro-It is important for real estateinfluencers enjoy high levels of trust among their followers, which leads to higher engagement and increases the chances of conversion. These professionals often focus on narrow niches, which allows them to reach their target audience as accurately as possible. This means that their audience is more active and interested in the content.
In development, micro-influencers can be effectively used to this means that the direction promote projects aimed at millennials. If you want to increase engagement and trust in your brand, work with micro-influencers whose values and lifestyle are close to your target audience. This can be either promoting the project through exclusive events or creating content that reflects the lifestyle of your buyer.
Key Opinion Leaders (KOLs): How to Build Trust and Target Your Audience
Key opinion leaders (KOLs) are not just bloggers, but true andorra business directory conductors of values and lifestyle that can have a significant impact on the perception of your brand. Using KOLs helps developers not only stand out from competitors, but also establish long-term relationships with the audience.