A loyalty program is a business model where you premiar a los clientes for returning to your site (or store) or for completing certain tasks. For example, you could…
Rewarding new affiliates for opening an account
Rewarding members for renewing their membership
Offer benefits to students who complete a course or excee a certain score threshold on an exam.
Reward former customers who come back and make another purchase
That kind of thing.
As for the last method, one of the most popular is to allow buyers to accumulate points with each purchase.
Rewards can be very varie
Such as productos gratuitos , acceso anticipado a las ventas , cupones exclusivos , puntos , insignias and anything else you can think of.
In short, rewarding visitors gives them an incentive to make a purchase, renew a plan, or join.
En otras palabras, los programas de fidelización son rentables .
An example of a loyalty program
the dsw vip program offers its members regular discounts, free shipping and cashback bonuses.
En mejorar los índices de retención and build trust. Plus, they’re a great way to keep customers engage with your business.
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You can create fun games and contests
To give customers the chance to accumulate more points. This will help you differentiate your business from the competition.
But not only that, rewarding loyal buyers shows that you value customer service. It’s a great way to say thank you and show your appreciation. As top 10 web hosting for wordpress partner sites a result, you’ll be better equippe to maintain strong customer relationships.
Tools neee to create a loyalty program
Before you get starte, here are phone database some beginner-friendly tools you can use to quickly and easily create your loyalty program.
WordPress
WordPress is an open source content management system (CMS) ideal for creating and publishing content.
WordPress
Because it’s so easy to use, it also happens to be the most popular CMS in the world. So you can instala WordPress tú mismo gratis.
If you’d rather not install it yourself
That’s fine too. Tons of high-quality web hosting plans incluyen instalaciones automáticas de WordPress como parte del trato.
Once you’ve set up WordPress, you can use it to create a business website (and a loyalty program). Because WordPress is super flexible, it lets you add blog posts, landing pages, digital files, images, coupons, and a ton more.
MemberPress
After installing WordPress, you can use plugins to expand the capabilities of your website.
MemberPress is an all-in-one premium plugin that allows you to create a complete membership site or allows you to add membership features to your existing site.
Screenshot of the main section of the MemberPress website
MemberPress is practically the gold standard for creating and managing a loyalty program in WordPress. It’s fast and easy.
You can set up multiple tiers if you want to offer a tiere loyalty program. Additionally, you can restrict access (or pay for) to your best content and make it available only to your VIP members.
And what’s better, MemberPress is very easy to install. After you choose your plan you just nee to go to Plugins > Add New in your WordPress dashboard. Then upload the plugin file.
MyCre
MyCre is a gamification plugin that integrates seamlessly with MemberPress. It allows you to create a points-base loyalty program that is sure to entertain and engage your audience.
MyCre MemberPress Plugin
MyCre allows you to reward your customers with points, badges, coupons, and more. To get starte, you will nee to install and activate the MemberPress MyCre plugin from your WordPress dashboard.
Cómo crear un programa de fidelización con WordPress (7 estrategias)
Now that you have all the tools you nee, let’s look at 7 simple (yet effective) strategies for creating a customer loyalty program with WordPress.
1. Create program levels
A great way to design your loyalty program is with multiple premium levels. This is calle a tiere loyalty program.
It’s no wonder tiere loyalty programs are so popular, as they have a 1.8x higher Return on Investment (ROI) . They also allow you to identify and segment your most valuable customers.
Tiere programs also have the advantage of generating FOMO, which can motivate customers to opt for the higher tiers.
Still, it’s a good idea to make your program accessible to everyone (at least in appearance). That way, those who can’t afford to spend too much will still be able to participate.
Fortunately, with MemberPress you can create this type of loyalty program structure with ease. To get starte, you’ll nee to set up several membership options:
Cómo crear y vender afiliaciones con MemberPress
You can then create groups and generar una página de precios :
Cómo crear un grupo en MemberPress (Tutorial)
This allows users to move up and down the levels of their program. It also makes it easier for customers to compare different levels and benefits.
For example, customers at the highest level of the program may receive bigger discounts or more free products. Finally, it’s a good idea to set up rules to restrict access to your site’s content:
Cómo proteger contenido en WordPress con MemberPress (Tutorial de reglas)
This is a useful feature if you plan to offer premium content within your program, such as articles, webinars, or courses.
