Every day it becomes more difficult to get noticed online —by search engines, key influencers, and most importantly, your target audience In that should be used to gain more organic backlinks.
If you want to be seen and heard, you should bring something that demands attention.
By doing the things we talked about earlier, your content will be miles better than 98% of what’s already out there.
But the following eight tips below will get you to the top.
Use these tactics liberally in your content to take it from “great” to “splendid” and get noticed by the people who matter.
1. Optimize your headings
All headings on your page should have one goal:
To convince your audience to read on.
The folks at Copyblogger go so far as to say that only two out of 10 people who visit your site will read beyond the headline .
They are so crucial to the success of your site.
So it’s your job to make all your headings (especially your page title) as emotionally impactful as possible for your audience.
The way to do this is to follow the 4 U’s of headline writing when creating your headlines:
- Make it useful for your audience
- Create a sense of urgency
- Make it unique
- Be ultra-specific
It’s not necessary (or possible) to include all four U’s in every headline. But the more you can include in each headline, the better.
2. Write long-form content
Studies show that long content bc database thailand tends to perform better on Google .
This is most likely because:
- Long-form content naturally provides visitors with more information, and
- It increases dwell time and reduces bounce rate (both important Google ranking factors).
What length should you aim for?
1,500+ words seems to be the ideal range for Google. At a minimum, every piece of content you write should be over 1,000 words.
3. Integrate relevant multimedia
Image credit: Venngage
Multimedia that is relevant to the cto energy & environment en arcelormittal south west business division federico inigotopic of your content simply makes your content better and gives it an extra SEO boost.
Your goal with every multimedia element you use (images, video, audio) is to enhance your content by making it more entertaining/engaging or adding needed support.
Some effective types of multimedia you should consider adding to your content include:
- Screenshots
- Original images
- Charts and graphs
- YouTube videos
- Infographics
4. Include data and statistics
Citing data and statistics in your content instantly adds authority to your website and brand.
How so, you ask?
Because it’s hard to argue against cold, hard facts. And that’s exactly what data and statistics provide.
They also further support your statements and claims, making it much easier for your audience to trust what you are telling them.
Just make sure you link to the original sources for each statistic you cite.
Not only is it the right thing to do, it’s also an easy way to increase your external link count (something I’ll get to in a second).
5. Write short sentences and paragraphs
I am sure you know from experience:
People read differently online than in print.
Where print readers tend to read every word on a page, online readers are scanners—that is, they jump from section to section, paragraph to paragraph.
And if your content is too complicated, they’ll click the back button faster than you can say “Goodbye number one ranking.”
To make it easier for your audience (and keep them from leaving), write shorter sentences and shorter paragraphs.
What length should you aim for?
A good rule of thumb to follow is a maximum of 10-20 words per sentence and paragraphs between 2-3 sentences long .
6. Format your content for maximum usability
This one is often overlooked, but oh so important.
If your content isn’t engaging and organized, your audience is significantly more likely to stop reading. Therefore, it’s essential to format your page to maximize user experience.
There are two ways to do this:
- Use the white space
White space is the empty space (or margins) between your written and visual content.
It balances the design of your site and better burkina faso business directory organizes the information, improving the overall clarity of your pages.
Add more subheadings
Structure your content into digestible sections using subheadings.
Subheadings act as mini-headings for each section of your content. With this in mind, make sure you follow the same rules when creating subheadings as you do when creating headings Incontent s –thatshould be used to gain more organic backlinks.