Rich Media has gained a strong presence on social media platforms. After all, Digital Marketing is always undergoing innovations, making it necessary to apply new strategies in your market with new habits.
Content producers can now edit and publish videos in a few seconds, facilitating interaction and communicating in a much more dynamic and objective way.
In this article, we will explain how Rich Media has become one of the main ways to attract customers in the virtual scenario. Follow along with us and find out!
What is Rich Media?
Rich media is a term used to describe any digital content that includes interactive elements, such as videos, images, or animations. The format can significantly improve the user experience, making communication more engaging and memorable.
In addition, rich media also helps to present the product in an immersive way, providing behavioral metrics for your campaigns in general.
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What types of ads are there in Rich Media?
Currently, there are several types of Rich Media ads adopted by Google that are used in video marketing strategies. Among them, we can mention:
- Video: format used in advertisements before starting videos on YouTube
- Lightbox: ads that expand when hovered over or tapped with a mobile phone
- VPaid: Ads appearing in publisher video players
- Push down: includes the video on the page below, expanding the screen
- Banner: video ad with a fixed position on a page or app
- Dynamic: the ad follows the screen manually
- Multidirectional: the ad expands in multiple directions on the screen
- Interstitial: Ad video floats on top of the page
- Expandable: The ad appears and expands from the dimensions of the screen
What are the main advantages of using it in your digital campaigns?
The main advantages of using Rich Media in your digital campaigns are increased interactivity and engagement, as well as enabling a better immersive user experience.
This makes people more likely to remember upbit database brand and share your content on social media, strengthening your relationship and the way your business communicates.
The video format is able to capture the user’s attention, and therefore, it can be more effective. In addition, Rich Media campaigns provide more performance evaluation metrics when compared to traditional media.
Growth of the format in Brazil and worldwide
According to a survey conducted by Cetic (Regional Center for Studies on the Development of the Information Society), the number of Brazilians a few years ago! they acquired one of the most connected to the Internet is over 70%, totaling over 120 million users.
In Brazil, the format is on the rise for both advertising campaigns and digital marketing content. Globally, it is also being successfully used by major brands such as Coca-Cola, McDonalds, Apple and Adidas.
With the growing number of people consuming content online, it is likely that rich formats will continue to gain ground in the coming years.
How to invest correctly to attract customers?
When investing in Rich Media , it is burkina faso business directory to consider your marketing objective and the customers you want to attract, based on the interests of the persona.
You need to create interesting and relevant content for your target audience in order to generate qualified leads. Always try to focus on the main elements of the format, which are:
- Movement;
- 3D images;
- Image carousel;
- Questionnaires;
- Interactive banners.
With quality consulting and well-defined planning, investments in rich media can bring incredible results to your advertising campaign.
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