LinkedIn has proven to be an excellent Digital Marketing platform for companies seeking brand recognition in the corporate environment.
The channel has become a promising environment for institutional advertising for businesses of all types, offering resources that can further expand such connections.
Find out why LinkedIn has become a powerful Marketing tool for companies and learn how to use it intelligently and assertively.
Main advantages of using LinkedIn as a Marketing strategy
No matter the size of your company, using LinkedIn as a marketing strategy can bring countless benefits to your brand’s visibility.
By interacting with users on the platform, you can increase your reach and build a base of potential loyal customers and business partners organically or through paid ads.
Being on LinkedIn and being consistent in your posts and interactions is very good for recruiting and engaging employees, further enhancing the coinbase database image in the market. This consequently increases sales, as a well-regarded and fair company attracts more customers and investors.
Another advantage of the platform is that it has an excellent relationship network for companies looking for B2B business, as your business will gain a lot of influence and visibility in its segment.
LinkedIn offers great tools so that you can monitor and measure user engagement with your brand, in addition to being a great place to recruit new employees and advertise available positions in your company.
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How to implement paid ads assertively on the platform
LinkedIn paid ads are yet another tool for companies looking to reach their target audience in a broad and targeted way, using advanced features that further refine their campaign strategy.
Learn how to create paid ads on the platform by following the steps below:
- When you open Campaign Manager, choose the campaign objective: awareness, consideration, or conversions;
- Define what the segmentation criteria will be;
- Select the ad format (Sponsored Content, Sponsored Messaging, Dynamic Ads, Text Ads or all);
- Set the budget amount and publishing schedule;
- Create your ad content;
- Optimize and configure your campaign.
Building authority and brand recognition
LinkedIn is a great channel for building be numbers authority on social media in an institutional way, since its users are primarily interested in topics related to careers and business.
Therefore, it is essential that you offer rich content that adds to the reader’s knowledge, as this will make them understand that your company has good references in its segment.
However, it is also possible to maintain a relaxed and informal style in your content, after all, the platform is capable of reaching all audiences in a natural way, increasing brand recognition.
LinkedIn as a tool for b2b business
If you are looking for partners for B2B businesses, LinkedIn is the right place for you to connect and network with companies from every type of segment you can imagine.
According to a survey conducted by BuzzMonitor, 94% of B2B companies publish their content on LinkedIn. Currently, the network has more than 600 million registered professionals, accounting for 50% of social traffic to B2B company blogs and websites.
There is no denying that the platform has become one of the main channels for companies seeking growth opportunities and business relationships.
Interaction with a more engaged target audience
On LinkedIn , you will hardly find content that deviates from the network’s main purpose, which is to enrich users with relevant information related to: the economy, labor and social security rights, professional careers, market behavior and several other topics related to the business world.
Because it has a more engaged audience, content creation on LinkedIn becomes much more objective in its topics, often generating constructive discussions and debates among users in the comments of the publication.