If you’ve been blogging for a while! you’ve probably already had several pieces of content that were once very successful! cover interesting topics! are still relevant! and you’re convinced they contain information that would be very useful for boosting your current content marketing strategy.
Sometimes! publishing regularly can be tricky! so you might consider resurrecting those old articles and! with a few tweaks! turning them into completely new and relevant content.
Take it to a new format
Extract relevant information from your special database content and reorganize it into a more engaging and dynamic format. Within content marketing! the chances of engaging your audience increase considerably if the information is accompanied by images! video! or a way to interact with it.
Infographics: These are excellent for synthesizing complex information in an engaging! fun! and easy-to-understand way. Find the main objective of your infographic and then break down your content to obtain precise data that constitutes the different points in your graph.
Video: Video has long been gaining ground china business directory as a user favorite for receiving and assimilating information. You don’t need expensive or complicated editing software; there are now free tools that can help you achieve very professional results.
Presentation: Take the most important how to write addictive blog posts points and create a slide for each one that can easily be shared on social media individually.
PDF: A PDF file that your readers can download! or you can even give it as a subscription gift.
Podcast: How about turning it into an audio piece that your subscribers can listen to while doing other activities?
Divide or complement
If it’s a very long article! you can split it into two or several new articles! adding some extra information and new images. The content of an ebook will provide you with material for many new articles.
On the other hand! if it’s a short article! expand on the topic or combine several short pieces into a single one. Turn articles that cover the same topic into chapters of a guide or tutorial. An old webinar can be transformed into an interesting ebook.
If you have some content that was very successful and had a lot of views! make it the first part of a series of articles. This will refresh the old content and give a boost to subsequent chapters. Don’t forget to mention that it’s a series and link them together.