According to Google , more than 2.9 million manual web spam actions were taken against websites in 2020 How to recover from a Google penalty – Penguin, Panda & manual actions.
But what happens if your website is penalized? Should you bury your site and move on, or should you try to restore it?
If you’re one of the webmasters who’s taken a hit from Google, read on because I’m going to show you how to identify a manual action or algorithmic penalty and how to recover from it.
Types of Google Penalties
There are two types of penalties, manual and skype database algorithmic.Source: PPCexpo
The big difference between these two is that with a manual penalty, you will receive a message in Google Webmaster Tools, while with an algorithm penalty, you will only see a drop in your rankings and traffic.
If you received a message in your Webmaster Tools account, check to see if Google has provided any examples of links that are hurting your search engine rankings.
Sometimes they provide one or two examples, and you can get an idea of which links violate their guidelines.
If your rankings dropped suddenly and you weren’t sent a message, your site most likely suffered from a recent algorithm change. If this is your case, you’ll need to go back in time and match the day your rankings dropped with the day an algorithm update occurred .
To get your rankings back, you need to identify the low-quality backlinks that are hurting your rankings. I’ll show you how to do this with SEOptimer.
What are the bad links that can cause a penalty
Now, all links must have some value and be human resources administrator marie rosenberg related to your website.
These are some backlinks that can cause a penalty:
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Not related to your niche or website
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Gambling or porn sites
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Links from websites penalized by Google
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Spammy blog comments, forum signatures and site-wide backlinks
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Links from blog networks
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Backlinks with over-optimized anchor texts
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Links coming from websites with duplicate content
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Bad redirects
How to identify the links that caused your penalty
To get started, log in to your SEOptimer account. Then navigate to the backlink research tool and paste your domain into the field.
SEOptimer will now show you all the links that influence your rankings on Google. You have several options for sorting your links.
1. Look for links without social media involvement
The first is to find the links that have little to no social media activity.
Most low-quality backlinks have zero to very betting email list little social interaction. Keep in mind that it’s not always the case that links without social activity don’t have good SEO value. Social signals don’t influence your rankings. However, manually checking these links is a good way to start the identification process.