We’ve already briefly on Reddit discussed the biggest challenge of marketing on this platform; however, we believe it’s a space with great potential.
A brand with unique content that sparks curiosity or is visually compelling has a great chance of success on Reddit. Relevant content is key on any social network, but it’s even more important on this one.
Reddit users actively browse the site looking
Coming to this on Reddit platform unprepared is a mistake you can’t make. Before c level executive list deciding to create an account, you should get to know the community you’re joining to understand their values and priorities.
Reddit is, first and foremost, a community; and a community that’s very protective of the environment it’s built. It can quickly identify users or brands looking to gain an advantage without contributing anything, and push them to the bottom.
There are even subreddits that explicitly prohibit advertising: the platform can be very hostile key elements of a competitive advantage to brands. This means your business must go the extra mile to get on it.
To be successful, you must respect the codes and relationships that exist between members.
This means the focus should be on the community, not on selling. The premise is “values before sales.” Self-promotion is useless here: link spam, self-voting, or asking for votes are not good practices.
On the other hand, Reddit has its own advertising platform, with major brands as partners.
It’s not that brands and products aren’t discussed on Reddit; on the contrary, it’s one of the most discussed topics.
The content is authentic and unfiltered, and users are free to give their opinions without reservation . Yes, you guessed it: no branding in the middle.
The best advice is to familiarize yourself with the platform before you start using it.
If after all this information you think you can find your audience on caseno email list Reddit, here’s a step-by-step guide on how to position your brand there.
Create your account
The first step is to register and create an account. As we mentioned before, it’s very important to think carefully about your username : you won’t be able to change it later.
Make sure it includes some brand keywords, but also the name of a real person. Remember that brand names aren’t well received.
Before you start talking about products, become a member of the community. Post and comment: turn your brand’s users into authentic participants.
Dive right in and learn how each element works. The vast majority of communities require you to participate 80% of the time, leaving the remaining 20% for self-promotion.