Instead of trying to have that important keyword in every anchor text, rotate and mix your keywords to make everything feel natural How to get valuable anchor texts.
Think about it this way. When people naturally decide to link to your website, they will all use different anchor text, at least with slight variations. The most common anchor text that appears repeatedly in a link profile is your own brand/company name.
For example, it is very common for people to link to SEOptimer and embed the link in our brand name: S EOptimer.
When building backlinks to your website, aim to use your brand name as anchor text 80% of the time and your meaningful anchor text only 20% of the time. Go a step further and use different combinations of your brand name within that 80% that uses the brand name:
- Yourwebsite.
- Yourwebsite
- Your website
- Your Website.
- www.yourwebsite
With diversity in mind, you will be able to build valuable backlinks and avoid the SEO mistake of over-optimization.
2. Putting too many links on your homepage
No website in the world will look natural chinese overseas africa database if it only has links pointing to its homepage .
If you are serious about SEO and want to get results, always remember that your goal is to make your backlink profile look as natural as possible.
Many digital marketers are so keen on getting their homepage to rank in the SERPs that they forget (or simply choose not to) build backlinks to other pages. Instead of building hundreds of links to your homepage, consider splitting those links and using some of them to direct readers to your blog posts and other pages on your website.
This is one of the most important factors that Google considers when evaluating websites.
Let’s review BetterParenting.com again, shall we?
Can you see a pattern? 530 links to the homepage , director, administrative operations caite stevens and the second most linked page has only 7 links.
It’s like calling Google and telling them that all you care about is your homepage.
This is a big mistake that many SEO experts still make every day.
3. Writing useless and poor content
When people land on your website, they are usually looking for a solution to a specific problem or an answer to a specific question.
Your website must have the right solution or answer. If it doesn’t, they’ll immediately bounce off your page and move on to another SERP result. This will ruin your bounce rate and tell Google that people aren’t finding what they need on your site.
This will cause Google to kick you out of the SERPs.
Nobody likes useless pages with poor content, and neither does Google.
So, what do you need to provide? Good content is a matter of both quality and quantity .
High-quality content should directly address what is requested by entering the chosen keywords.
If we think of the keywords “buy organic dog food,” the content on this topic should specifically explain to readers how to buy organic dog food and everything relevant to this decision: where to buy, how to buy, what to buy, and so on.
This is where volume comes in. If you only write 200 words on the topic, it’s virtually impossible to create high-quality content. You won’t address the question in depth or provide readers with everything they need.
As for a specific minimum word count, there have been endless discussions about post length. Many people used to say 500 words—now they say anywhere from 1,000 to 3,000 words.
One reason Wikipedia ranks high on search engine results pages is that it provides long, detailed articles, most of which are at least 2,000 words long.
I would personally recommend at least 1,000 words, but with the caveat that you always keep value first. After 1,000 words, ask yourself: Is there more to say on this topic? If the answer is yes, then keep writing.
4. Not tracking your backlinks
Backlinks are arguably still the most important factor for ranking in search engines, and they will probably continue to be so for some time.
That’s why building backlinks is crucial. clean email Once you’ve identified your valuable backlinks, try to replicate those links. You can also spy on your competitors in the SERPs to see what backlinks they’ve received and then replicate those links.
Now to the crux of this SEO mistake: Many SEOs focus so much of their efforts on building backlinks that they forget to analyze the links they already have.
Here are some benefits of tracking your backlinks:
- Identify the best backlinks and replicate them
- Know which links generate the most traffic
- Know when someone adds a new backlink to your website
- Know when there is a change to existing backlinks (for example, when it is set to nofollow or removed completely)
- Know if an unethical competitor has launched a negative SEO campaign against your website
- Be able to identify which negative backlinks need to be disavowed (and create a disavow file for Google)
To keep track of your backlinks and do all of the above, you can use the SEOptimer SEO tool .