You should also plan what message to display after your website visitor fills out your inline form.
For example, if they subscribe to your newsletter, you could say “Thank you for subscribing.”
Decide on the message you want to display we do not call this a closed or open and add it to the Default Message field just above the Contact List selection field.
5. Preview and publish the inline form
Finally, preview your form and all elements and publish it.
Design tips for creating high converting inline CTAs and forms
Here are some tips you should follow to design engaging and high converting forms using Hello Bar Inline.
Keep inline forms short
Whether it’s an inline form or any other linkedin recruiter in company emails type of popup or form, the golden rule is to keep it short. The reason is, the easier it is for people to fill out the form, the greater the chances that they will do so.
Make it easy for website visitors to fill out inline forms by limiting them to necessary form fields. A name and email address might be all the information you need if you want to capture leads with email lead nurturing campaigns .
Always add your brand colors and elements
This is another great design tip for creating buy lead high converting popups and forms, whether inline or otherwise. Always use your brand colors, fonts, etc. to reinforce your brand image and improve brand recall.
You can use any number of lead generation strategies , but you should maintain consistency in your branding. This helps build a strong brand identity, which is more important than any short-term results you get from your lead generation campaigns.
Provide incentives to increase conversion rates
Using offers and discounts to collect email addresses is one of the most effective ecommerce lead generation strategies .
However, it’s not limited to e-commerce brands, nor is it limited to specific types of popups designed to increase sales conversions.
You should incentivize people to subscribe to your newsletter, download your eBook, sign up for a webinar, or take any other action you want them to take.
Incentives don’t have to be deals or discounts but can be as simple as listing the benefits of taking a desired action.
For example, if you’re promoting an online course to generate leads , use an inline CTA that mentions what it covers and why people should sign up for it.
Best Practices for Hello Bar Inline
Adding Hello Bar Inline to your pages is an easy and effective way to convert more of your website visitors into customers , followers, and leads. Here are some best practices to follow when using Hello Bar Inline.
- Add multiple calls to action : Add multiple calls to action to your articles, blog posts, and lead capture pages . The exact number will depend on the length of those pages and your articles. We recommend adding one inline unit every 750-1,000 words. So if your articles are typically 3,000 words, you can add 3-4 calls to action.
- Test different calls to action : We recommend testing different calls to action within your posts and pages. For example, you can add a simple email capture unit and target lead magnets asking people to download an ebook. You can track the performance of each in-page unit and optimize based on the results.