Their importance lies in their ability to generate credibility and visibility for advertising campaigns without requiring investment. Therefore, they are considered elements capable of adding value to campaigns. With this article, we want to help you make the most of earned media and its benefits when it comes to strengthening your brand’s image and reputation. Read on.
What is earned media?
These media are the result of effective practices in public relations, communications, and marketing, where users or customers become a channel for the brand by creating, sharing, and communicating content for free.
What is earned media?
Earned media comes from a variety of sources, and its reach can be staggering. Some examples include:
User posts
Users create content related to your brand on their europe cell phone number list personal platforms, such as blog posts , social media, and more.
Tweets
Users mention your brand, products, or services on Twitter, generating a conversation around them.
Product reviews
User opinions and reviews can increase your brand’s credibility. Reviews are a great way to promote your products; if they’re good, they can boost your brand’s reputation exponentially.
Multimedia content
Photos, videos, and other visual materials automate outbound calls shared by users can give your brand visibility.
Comments and references
Conversations about your brand on forums, online communities, or social networks like Reddit are valuable sources of earned media.
Social media interactions
Likes, retweets, favorites, and other types of social interactions increase the visibility of your content and generate earned media.
Influencers
Posts from influencers in your industry can have a huge impact. To qualify as earned media, the influencer must “interact” with your products or services without doing so through influencer marketing —that is, on their own.
Links to branded content
When other websites link to your content, this is considered earned media.
External display
Traditional word of mouth also counts as earned media.
Earned Media Objectives
Although earned media is not under our direct chile business directory control, investing in owned and paid media can motivate users to participate in actions that increase brand awareness, enhance reputation, and help achieve business goals. The additional credibility that earned media provides, as an external source, can strengthen brand image and generate additional benefits.
Advantages of earned media
Earned media offers significant advantages. It’s free and generated through effective communications and marketing strategies. The credibility it provides because it’s generated by independent sources is invaluable and can strengthen a brand’s image and reputation.