Signing up for too many SEO tools will only confuse you. Take a “SEO for beginners” approach by focusing on a small number of tools Essential SEO Tools.
Here are the three essential tools I recommend for beginners:
Google Analytics . This free software tracks how many people visit your website, which pages are most popular, and more.
Google PageSpeed Insights . Slow websites provide a poor user experience and can hurt your SEO performance. Use this tool to find opportunities for improvement.
Here’s an additional recommendation: Set up an email service like MailChimp . Why? It provides you with a way to capture email addresses and stay in touch with people who visit your website.
Lesson 11: Observe your web usage for one day
When you’re so focused on your website, you gambling database russia can forget what it’s like to be a normal web user. Use this section to remind yourself.
Simply follow these steps:
1. Start with a question. For example, what is a broken or worn-out product you need to replace at home? Let’s say you need new headphones for your computer.
2. Search for this information on Google. You could use a query like “headphone reviews.”
3. Examine the top 3-5 results. Here, shift the focus to examining what works. How do these sites provide a good user experience? Based on what you see, would you be motivated to engage further with the sites (e.g., read other pages, purchase products, sign up for their email list)? Why or why not?
4. Learn a lesson for your business. Based on what you learned above, look for ways to improve your content and the user experience. Remember, sometimes you learn “anti-lessons” by noticing a practice you want to avoid. This is sometimes just as valuable.
Lesson 12: Where Next for SEO Education
In the SEO industry, we’re blessed to have many inside sales manager bobby danielson experts who are ready and willing to share their insights with us. There are also quite a few charlatans, so you have to carefully consider who you follow.
Here are three more resources I recommend:
- Search Engine Journal . Want to see how SEO fits with other digital marketing methods like PPC (pay per click)? This is a good resource to explore. It’s designed for digital marketing professionals.
- Google Webmaster Central Blog . Discover what Google values and how it approaches online search. Note that this resource focuses on Google and tends to be somewhat technical.
- Search Engine Land . An excellent industry news source for learning about new opportunities and technologies. Find specialized coverage on local search, Google, Bing, and SEO event news.
The final lesson in this SEO for beginners guide is a little different. For this one, you’ll need to step away from the keyboard.
Lesson 13: Talk to your website users
Yes, talking to your website users and customers on the phone will help you improve SEO.
Specifically, you’ll find out if your website is confusing or technically dysfunctional. There are several methods to implement this tip:
- Send a survey to your users. You can set up a short survey on SurveyMonkey and then send an email to your users asking about their experience. Ask questions about which parts of your website are easy to use, which areas are confusing, and what they wish your website had or didn’t have.
- Pick up the phone. Send an email to one of your customers and ask if you can speak with them on the phone. During the conversation, focus on two or three specific topics related to your website. For example, how did they hear about you? What is their favorite page, article, or video? What do they wish you would change?
These conversations will give you additional ideas and examples of how to improve your website. After all, you can’t remember everything based on the numbers alone.
Summary
We’ve covered a lot of ground in this SEO for beginners guide.
You’ve learned what SEO is and the history uae phone number of search engine updates. You’ve also learned about backlinks, user experience, and how to measure your results.
That’s more than enough to get you started and help you ask better questions to your SEO experts about their approach .