Increase the average basket
According to a recent survey conducted accurate cleaned numbers list from frist database by experts in this field, customer loyalty has become the priority of the e-commerce sector in 2023. This is not surprising when you consider that an e-commerce site has a 60 to 70% chance of selling its products to an existing customer, compared to only a 5 to 20% chance of converting a new customer.
Want to build customer loyalty and boost sales with post-purchase emails? Then this article is for you. We’ll cover the following points:
- The ins and outs of a post-purchase email marketing strategy.
- Why are post-purchase emails a powerful tool for driving sales?
- Tips to get started with 8 types of post-purchase emails that will help you achieve your goals.
What is a post-purchase email?
A post-purchase email strategy you need a clear and consistent consists of a series of personalized messages that you send to your customers after they place an order on your online store.
These emails aim to strengthen and sustain your customer relationship. They inform your customers of each important step in the purchasing process (e.g., order confirmation or shipment). They also contain helpful instructions, such as information about your products and brand news. Finally, they make your customers feel appreciated (special offers, requests for customer reviews, etc.).
That being said, it’s important to remember that we’re all inundated with useless emails today: over 56% of emails sent worldwide in 2022 were spam. That’s why it’s important to take the right approach to ensure your post-purchase emails stand out.
Key features of a successful post-purchase email strategy :
- Choose the right time: You need to think carefully about when you send your emails. The sending rate should be reasonable but consistent.
- Added value: Your post-purchase text services emails should address specific customer concerns (e.g., WISMO requests).
- Personalization: Address your customers personally and tailor content to their needs and interests.
- Automation: To maintain consistency and get the most out of your marketing strategies , you must ensure you never forget to send an email. That’s why you should automate your post-purchase emails at all costs.
In this article
- What is a post-purchase email?
- Why are post-purchase emails essential for customer loyalty?
- Basics of Post-Purchase Communication
- 8 examples of impactful post-purchase emails
- Harness the potential of customer loyalty with post-purchase emails