Not all link building methods are the same Choose your link building strategy.
Automated link building enthusiasts will lump everything together under one method, but in the age of personalization and high-quality links, a customized approach will produce the best long-term results Choose your link building strategy.
Go back to your spreadsheet and mark each page as a candidate for one of the following outreach strategies:
Guest Posts: The website accepts guest posts or business listings.
Link Bait: The website shares high-quality information with its audience and your website has an infographic, video, image, or resource that they will find valuable.
Broken Links: The secret to building links with the broken link building method is to scan a blog for broken links, not an entire website. Free options like BrokenLinkChecker and PowerMapper will work, and Chrome has a ” Check My Links ” plugin.
Once you have labeled the pages according to the link building method, it’s time to get to work and drive more referral traffic to your website.
Modern guest blogging
When guest blogging first emerged, spamming bc database europe pitches was very much a part of the process. News sites and the blogging community quickly grew tired of this method, and the SEO community now prefers a better approach.
Always follow these simple rules when offering a guest post:
See the submission guidelines. Always follow the site’s submission guidelines. Don’t pitch an author directly if the page clearly outlines the contributor guidelines. There’s no need to snoop through “Who’s” to figure out where to send your pitch; website owners that welcome guest posts make it easy to find their guidelines.
Personalize. Explain your motivation for the offer; how will it help their audience?
Post on social media. Many bloggers and journalists are active on Twitter. Interact with them and follow them if possible, and promote their content if it falls within your niche.
You can learn more about it in our guest manager, solutions development brendan davies blogging guide .
Remember that the purpose of your guest post is to encourage readers to click a link and visit your website. If the website itself won’t attract your target audience, skip it for now.
Link Bait
Linkbait is the best shortcut to getting backlinks.
Review your website and identify the key URLs that contain assets that will be valuable to industry blogs and news sites.
Contact the site owner or editor to tell them about the asset and explain how it will be useful to their audience.
As Eric Ward once said, “ What many people call linkbait, I call content. ”
If readers find your content helpful, they will click on your website and your link bait also serves as referral bait.
Broken link building
Broken link building is the most time-consuming process of the three, but it can help you reach your target audience on a website that doesn’t have a blog or guest authors.
Save this method for the high-quality sites clean email that don’t offer a guest blogging option and give it your best.
If you don’t have time to use this method, find someone qualified to do it for you.
The SEO community is full of freelancers willing to take on one-off projects if you don’t have a permanent SEO team.