In today’s data-driven marketing world, businesses are constantly seeking new ways to reach their ideal customers. One powerful yet often overlooked method is the use of filtered phone number lists — especially by age and gender. With the right segmentation, companies can launch hyper-targeted campaigns that result in higher engagement and conversion rates.
In this blog post, we’ll explore what it means to buy phone numbers filtered by age and gender, the benefits and ethical considerations, and how businesses can leverage this strategy effectively.What Does It Mean to Buy Phone Numbers by Age and Gender?
Understanding Filtered Phone Lists
Buying phone numbers by age and gender refers to acquiring a contact database where the numbers are segmented based on demographic special database filters. This enables businesses to:
-
Send SMS marketing to a specific gender (e.g., women aged 25–35)
-
Call prospects within a certain age bracket (e.g., men over 50 for insurance offers)
-
Launch tailored campaigns that resonate more with the intended audience
These databases are usually compiled building a customer base using phone number lists from sources like:
-
Online surveys and contest entries
-
Retail loyalty programs
-
Social media data (when users b2b phone list consent to data sharing)
-
Public records and opt-in forms
Common Filters Available
Besides age and gender, reputable data brokers may also offer filters such as:
-
Geographic location
-
Income level
-
Marital status
-
Purchase behavior
-
Interests and hobbies
But age and gender are often the most powerful segmentation tools for B2C marketing efforts.
Why Age and Gender Filters Matter in Marketing
Precision Targeting
When you know who you’re talking to, you can tailor your message more effectively. For example:
-
A cosmetics brand promoting a new anti-aging cream can focus on women aged 35–55
-
A gym offering strength programs can target men aged 20–40
-
A retirement planning service can focus on both genders aged 55+
This level of precision reduces wasted ad spend and increases ROI.
Improved Customer Engagement
People are more likely to respond to messaging that feels personal and relevant. By customizing your campaigns based on age and gender, you increase the chances of catching their attention.