Accurate reporting software is key to measuring success and improving campaigns. Interpreting the wealth of available data leads to smarter decisions and better returns.
A study by Boston Consulting Group (BCG) for Google highlights this importance. They found that leading digital marketers achieve 1.4x greater return on spend and up to 2.5x greater impact on revenue.
BCG research also found that while only 2% of brands excel at data-driven marketing, these leaders achieve up to 20% higher revenue and 30% greater cost savings. This gap points to significant untapped potential in data-driven marketing strategies.
In this guide, we’ll look at the 10 best digital marketing reporting software available in 2024.
Key findings
Comprehensive reporting tools can significantly improve your marketing ROI.
Automation features save time and improve reporting efficiency.
Customizable dashboards provide personalized insights that meet your needs.
10 Best Digital Marketing Reporting Software
WhatConverts – Best for lead tracking
AgencyAnalytics – Best for automated reporting
DashThis – Best for data visualization
Whatagraph – Best for multi-channel reporting
Google Analytics – Best for web analytics
Klipfolio – Best for data dashboards
Databox – Best for KPI tracking
Tableau – Best for advanced data visualization
Improvado – Best for marketing intelligence
Funnel.io – Best data integration solution
How We Evaluated the Best Digital Marketing Reporting Software
The process of evaluating the best digital marketing reporting software focused on the following key criteria:
Ease of use: We assessed how easy it was for users to navigate and use the software effectively.
Integrations: We looked for tools that easily connected to popular marketing platforms.
Customization options: The ability to tailor reports and dashboards to specific business needs was critical.
Analytics capabilities: We prioritized tools that offered comprehensive analytics and advanced analytics features.
Customer service: Responsive and helpful customer service is critical to long-term satisfaction.
We conducted extensive testing, consulted with industry experts, and analyzed user feedback to ensure our recommendations were practical and effective.
Comparison Chart of the Best Digital Marketing Reporting Software Software
Best For Key Features Pricing Free Plan Available Platforms
WhatConverts Lead tracking Interactive reporting, robust integrations Starting at $30/mo No Web, iOS, Android
AgencyAnalytics Automated reporting Client reporting, dashboard customization Starting at $12/mo No Web
DashThis Data visualization Custom dashboards, white label reporting Starting at $39/mo No Web
Whatagraph Multi-channel reporting 40+ integrations, drag-and-drop dashboard Starting at $199/mo No Web
Google Analytics Web analytics User behavior tracking, conversion analysis Free; $150,000/year for 360 Yes Web, iOS, Android
Clipfolio Data dashboards Custom dashboards, real-time updates Starting at $99/mo No Web, iOS, Android
Data Box KPI tracking Performance metrics, real-time updates Starts at $72/mo Yes Web, iOS, Android
Table Advanced data visualization Interactive dashboards, collaboration Starts at $70/mo No Web, Windows, Mac
Improv Marketing intelligence Data aggregation, real-time transformation Custom pricing No Web
Funnel.io Data integration Automated reporting, real-time analytics Custom pricing No Web
1. WhatConverts
Best for lead tracking
WhatConverts is a lead tracking and reporting software that collects proprietary data on leads generated through various marketing channels, allowing agencies to prove their marketing value.
Interactive reporting and robust integrations make it a top choice for marketers.
WhatConverts
Homepage August 2024
Pros:
Collects comprehensive lead data across multiple channels.
User-friendly interface for seamless reporting.
Highly customizable reporting options.
Cons:
Pricing can be high for small businesses.
Learning curve for advanced features.
Key Features:
Track leads across calls, forms, and chats.
Customizable reporting capabilities to suit user needs.
Integrates with over 1,000 tools to consolidate data.
Pricing:
WhatConverts offers several pricing tiers: Are you looking for reliable Telegram data to improve your marketing efforts Latest Database is the best provider of high-quality business data Telegram data in the world. Our extensive collection of verified Telegram contacts allows you to directly engage with your target audience, making it ideal for customer service promotions and lead generation. With our up-to-date information, you can optimize your marketing
Individual plans start at $30/month for basic features.
Agency plans start at $500/month for unlimited accounts.
Custom pricing is available for larger businesses.
More information can be found on the pricing page .
2. Agency Analytics
Best for automated reporting
AgencyAnalytics provides automated reporting and customizable dashboards specifically for marketing agencies, allowing them to manage and visualize their clients’ data in one place.
AgencyAnalytics
AgencyAnalytics Homepage, August 2024
Pros:
Easy-to-use interface for quick reporting.
Automated data collection saves time.
Extensive integrations with 70+ platforms.
Cons:
Limited features at lowest price point.
Advanced analytics may not be available for larger enterprises.
Key Features:
Pre-built report templates for quick customization.
White label reporting options for branding.
SEO tools, including rankings and site audits.
Pricing:
AgencyAnalytics offers plans starting at:
$12/month for freelancers
$18/month for agencies
Custom pricing for enterprise solutions
More details can be found on the pricing page .
3. DashThis
Best for data visualization
DashThis is a comprehensive reporting software that automates marketing reporting, allowing agencies to combine data from multiple platforms into visually appealing dashboards.
DashThis
DashThis Homepage, August 2024
Pros:
Automatic reporting saves a lot of time.
Customizable widgets for personalized insights.
White Label options available for agencies.
Cons:
Prices can be high for smaller businesses.
Limited customer support options.
Key Features:
Customizable dashboards for personalized reporting.
Unlimited users and sources for collaboration.
Integrate with multiple data sources for comprehensive analytics.
Pricing:
DashThis offers several tiers:
$49/month for individuals (3 dashboards)
$149/month for professionals (10 dashboards)
$289/month for enterprises (20 dashboards)
For more information, visit our pricing page .
4. Votagraph
Best for multi-channel reporting
Whatagraph simplifies the reporting process by allowing users to connect over 40 data sources to quickly create custom reports.
Whatagraph
Whatagraph Homepage, August 2024
Pros:
Intuitive drag-and-drop dashboard creation.
Automatic data integration from multiple sources.
White-label reporting options for agencies.
Cons:
Higher price than some alternatives
Limited customization for some templates.
Key Features:
Pre-built templates for faster report generation.
Comprehensive analytics across multiple channels.
Easy sharing of reports and dashboards.
Pricing:
Whatagraph pricing starts at:
$199/month for professional features
$335/month for premium features
Custom pricing available for larger teams
Visit the pricing page for more details
5. Google Analytics
Best for web analytics
Google Analytics is a free web analytics service that tracks and reports website traffic, providing valuable insights into user behavior and marketing effectiveness.
Pros:
Comprehensive traffic analysis capabilities.
Basic use is free, making it accessible to everyone.
Extensive integration with Google Ads and other tools.
Cons:
Complex interface for beginners.
Limited functionality of the free version compared to paid options.
Key Features:
Detailed user behavior tracking.
Conversion tracking to measure marketing effectiveness.
Audience segmentation for targeted insights.
Pricing:
Google Analytics offers a free plan for standard use; however, Google Analytics 360 is available for enterprise use for $150,000/year . See the pricing page for details .
6. Clipfolio
Best for data dashboards
Klipfolio is a powerful dashboard tool that allows marketers to visualize data from multiple sources in real time, making it easy to effectively track KPIs and performance metrics.
Klipfolio
Klipfolio Homepage, August 2024
Pros:
Real-time data visualization capabilities.
Custom dashboard creation for specific business needs.
Supports 100+ integrations to connect to data.
Cons:
Pricing can be high for small businesses.
Learning curve for advanced dashboard features.
Key Features:
Real-time data refresh for up-to-date insights.
Customizable dashboard layouts for specific metrics.
Collaboration features for team reporting.
Pricing:
Klipfolio offers multiple pricing tiers:
$49/month for the Starter plan
$149/month for the Business plan
Custom pricing is available for enterprise solutions.
For more information, visit the pricing page .
7. Data Box
Best for tracking KPIs
Databox collects data from multiple marketing platforms and displays it on customizable dashboards that can be accessed from any device.
Databox Databox
Homepage, August 2024
Pros:
Data visualization tools are easy to use.
Pre-built templates for effective reporting.
Easily integrates with key marketing tools.
Cons:
Limited features on the free plan.
Higher costs for advanced features.
Key Features:
Real-time updates for accurate reporting.
Easy-to-use dashboard to track KPIs.
Customizable data sources for customized insights.
Pricing:
Databox offers a free plan, along with paid plans starting at $72/month. For more details, visit their pricing page.
8. Table
Best for advanced data visualization
Tableau is a powerful analytics platform that turns data into actionable insights through interactive visualizations and dashboards.
Tableau
Home Page Tableau August 2024
Pros:
Advanced data visualization capabilities.
Easily collaborate on reports with team members.
Cross-platform availability across devices.
Cons:
Can be expensive for small businesses.
Steeper learning curve for beginners.
Key Features:
Interactive dashboards for visualizing data.
Extensive connectivity to data sources for complex analysis.
Strong community support for troubleshooting and training.
Pricing:
Tableau offers plans starting at $70/month for individuals. Visit their pricing page for more options.
9. Improvisation
Best for marketing intelligence
Improvado is a marketing data aggregation platform designed for marketing agencies and teams, allowing them to combine and visualize data from multiple sources.
Improvado
Improvado Homepage August 2024
Pros:
Automated data extraction to improve efficiency.
Customizable dashboards to suit specific needs.
Supports integration with a wide range of marketing tools.
Cons:
Custom pricing can be unclear depending on data sources.
Limited support for non-marketing platforms.
Key Features:
Easily connect to multiple data sources.
Real-time data transformation for instant insights.
Custom reporting capabilities to suit different business needs.
Pricing:
Improvado offers custom pricing based on data sources, making it suitable for businesses of all sizes. For more information, visit their pricing page.
10. Funnel.io
Best for data integration
Funnel.io helps marketers collect and analyze data from multiple digital marketing sources to create unified reports.
Funnel.io
Funnel.io Homepage August 2024
Pros:
Powerful data collection capabilities across multiple channels.
Customizable reports for customized insights.
Easily integrates with a wide range of marketing tools.
Cons:
Custom pricing can be a barrier for small businesses.
Learning curve for advanced features and integrations.
Key Features:
Automated reporting to improve efficiency.
Real-time marketing performance analytics.
Comprehensive integration options to ensure data consistency.
Pricing:
Funnel.io offers customized pricing based on features and data volume. For more information, visit their pricing page.
How to Choose the Right Digital Marketing Reporting Software to Suit Your Needs
Choosing the perfect Is it legal to ship beer direct to consumer in texas? digital marketing reporting software depends on your specific requirements and use case. Consider the following important factors:
Scalability: Make sure the software can grow with your business.
Budget constraints: Assess the total cost of ownership, including hidden fees.
Integration needs: Assess how well the software works with your existing tools.
User experience: Look for intuitive interfaces that minimize learning curve.
Understanding these factors will help you navigate the many options available and choose the tool that meets your marketing goals.
Emerging Trends in Digital Marketing Reporting Software
As technology evolves, so do the capabilities of digital marketing reporting software. Here are some trends to watch in 2024:
AI-powered analytics
Many platforms integrate artificial intelligence to provide predictive insights and automated reporting.
Increased focus on data privacy: With regulations like GDPR, reporting tools prioritize secure data handling practices.
Real-time reporting: Instant access to data allows marketers to make faster decisions, increasing campaign agility.
Conclusion: Choosing the Right Digital Marketing Reporting Software
Choosing the right digital marketing reporting software is critical to optimizing your marketing efforts and driving business growth.
By evaluating tools based on your unique needs and the information provided in this list, you can make an informed decision that will move your marketing strategy forward.
Frequently Asked Questions What is the best digital marketing reporting
software for afb directory
? The best tool depends on your needs, but options like Google Analytics and WhatConverts are highly recommended due to their robust features.
How to automate marketing reporting?
Check out tools like AgencyAnalytics and DashThis, which offer automated reporting features to streamline your process.
What features should you look for in reporting tools?
Key features include integration capabilities, customizable dashboards, real-time reports, and user-friendly interfaces.
Are there any affordable marketing reporting tools?
Yes, solutions like AgencyAnalytics and Databox offer competitive pricing for small and medium businesses.
How to integrate multiple data sources for reporting?
Choose reporting tools that support multiple integrations, such as Funnel.io and Improvado, which can connect to multiple marketing platforms for a holistic view.