Resource page link building is one of the two best tactics webmasters use to acquire backlinks for their websites Basics of link building for resource pages.
Resource pages are web pages that link to industry, educational, or local resources (i.e., articles, videos, audio/podcasts, infographics, and even comics) that enhance the user experience of site visitors. Some resource pages simply list the links; others list them and provide a brief explanation of each resource listed.
Ultimately, you earn links from resource sites by being the best resource on your topic . Most authoritative resource sites strive to filter the best resources; you want to be their preferred resource material.
Link building through resource pages is easy because these pages exist solely to link back to other pages! Feel free to suggest your content. Plus, you can explore what’s already on a resource page and develop a resource that’s 10 times better .
Unlike most other tactics, building links on resource pages gives you significant control and predictability in your link building efforts.
Learn how to feature your website on resource pages.
#1: Be an irresistible resource
The first and most important step is to make fusion database sure you are a high-quality resource and worth featuring.
The goal of a resource site is to provide readers with the very best materials in the industry. And that’s exactly what your content should be—the best in the industry.
How do you develop compelling content ?
Well, excellent content depends on the audience you’re targeting.
But here’s a quick checklist to help you create your magic.
- Create a resource that contains all the corporate vice president supply chain management david bueby information on the topic so your visitors don’t have to look anywhere else for answers.
- Use data and statistics to support your points.
- Make the content visually appealing.
- Provide actionable steps, instructions and implementations.
- Use case studies to tell compelling stories.
- Provide your users with the resources to support actions: spreadsheets, toolkits, directory lists, checklists, etc.
Infographics and visual content tend to engage people more , perhaps because we retain 65% of what we see compared to 10% of what we read .
The Content Marketing Institute says that 73% of content creators prefer visual content . And that’s likely because content consumers are demanding more visual content.
In fact, video accounted for up to 74% of all internet traffic in 2017 , and this figure is estimated to rise to 80% by 2019 .
In short, you want to use:
1. These trends in content creation,
2. An understanding of your target audience and
3. The other components of useful content
…to inform and guide your resource content use.
#2: Find relevant resource sites
Your goal is to gain powerful links from resource pages, not just another backlink. Therefore, when building links to resource pages, you should focus on pages that meet certain criteria:
- High domain authority
- High page authority
- Low spam score
To measure the value of a page’s backlink based on these three factors, you can use a tool like the MozBar Chrome extension to check page quality metrics directly from the SERPs. Google, Bing, and other search engines are all good enough to find the likely resource pages you’d target in your campaign.
Use one of the following search terms to sault data find the best resource pages for the target:
Remember to change the “keyword” to your target keyword for the page or a keyword relevant to your interests when link building for resource pages. You can also replace the “keyword” with the name of your specific industry.