Recommendation : Include KOLs in your strategy to highlight the unique values of your project and build trust with your target audience. This can be either collaboration with influential experts or holding exclusive events with the participation of such personalities.
Stars and Icons: Using Status to Create an Image
Celebrities can add status and positive perception to your project. It is important to choose personalities that will match not only the aesthetics but also the philosophy of your brand. Celebrities can help attract attention, but their participation should be meaningful so as not to create false associations.
An example of the successful use of stars in real estate promotion can be considered a project of the PIK group of companies. Together with the creative agency Leo Burnett Moscow, they developed a special lead special An example of the successful useproject “All at Home with Irina Gorbacheva”. On a separate page in a banned social network in the style of a virtual house, the brand posted thematic videos.
Or FSK Group invited the famous Russian actress and TV presenter Yulia Snigir to appear in videos about new business-class buildings.
One of the recent examples is that the development company Hutton partnered with TV presenter Andrey Malakhov. He became an ambassador for the Duo project – a club house opposite the Kremlin.
For developers working in the premium segment, the participation money spent by ships staying of stars in advertising is not only an increase in the status of the project, but also an opportunity to create associations with a certain lifestyle.
Recommendation : If you decide to work with
celebrities, it is important that their image matches the values and audience of your brand. Choose those who will look organic in the context of your project, and whose participation will be perceived as a natural continuation of the brand philosophy.
How to Use Creativity to Engage
It is important to remember that a successful PR strategy for developers should not only be innovative, but also creative. Events in unique locations, interactive campaigns and non-standard ways of andorra business directory presenting projects can be key to creating a unique image.
Renaissance Development, for example, organized a meeting with artist Vladimir Dubossarsky in the conceptual space Neva Towers Lounge. This attracted the attention of contemporary art collectors and created an atmosphere of exclusivity, while ensuring high audience engagement.
Recommendation : Develop creative concepts toAn example of the successful use promote your project. These could be events in unusual locations, themed pop-up spaces or collaborations with creative individuals, which will allow your brand to stand out from the competition.